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I did a lot of item reviews and free gifts in exchange for links. I've done my fair share of infographics, of interactive content, of data-driven projects, of digital PR stories, and so on and so on What am I getting at? Well those examples show how rapidly and how frequently things change in SEO, and they represent simply the idea of the iceberg.
So I return to the error I've made. Thinking I have actually completed SEO, thinking I have everything found out. If I've found out 1 overarching lesson in those ten years is that no-one's really got it all figured out. If they think or say they do, they've most likely already fallen back the curve.
So please, don't make the error I and many have actually most likely made in the past, of believing you've completed it. 2. Stopping working to set Seedhub Media Brighton . Setting expectations is quite much an occupational risk working at an SEO agency. This takes lots of forms and is nearly an everyday incident in some shape or kind.
Particularly with customers, if they do not have reasonable and realistic expectations, or do not completely understand the scope of your function or remit of your duties, at some time that is going to overtake you. This is certainly a mistake I have actually made, and something I wish I 'd understood quicker in my SEO career.
3. Talking SEO rather of regular language. Now, I regularly use all of the above SEO buzzwords and terms, and obviously there's a time and a location to use them all, but I likewise believe there's a danger of getting wrapped up in that sort of language and forgetting how to actually communicate SEO with a non-SEO audience.
It's simple to have the blinkers on and be focused in on our little SEO world, but I would encourage people not to make the error of forgetting who you're speaking with, and how best to frame and position specific things. If you're interested in this topic I suggest examining out Tom Critchlow's SEO MBA it's a complimentary newsletter with loads of terrific recommendations on things like getting stakeholder buy in, how to present in a more compelling method etc.