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Keep in mind, it's about the reader - not your needs for linking. Abuse and the demise of guest posting? Back in January 2014 Matt Cutts of Google stated this "Okay, I'm calling it: if you're using guest blogging as a method to gain links in 2014, you must probably stop. Why? Since gradually it's become a a growing number of spammy practice, and if you're doing a great deal of visitor blogging then you're hanging out with truly bad company." Has visitor publishing died since then? Nope.

We do not believe that guest publishing in and of itself will ever die. Think of major publications without factors. However as Rank Brain and other Google upgrades continue to roll out, abuse of the practice should subside. We believe Google uses stylometry to ID authors There may be something to Google's distain for SEO specialists overusing guest posts.

What are Guest Posts? [Content Marketing Training Guide]

Stylometry is the practice of determining an author based upon their design of composing. How might this work? There are thousands of sites that exist merely to sell links on. A person buys a post on the website, they place content, embed a link to their site, and it gets published.

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This practice was typical until 2012 when Google made an upgrade to defeat Personal Blog site Networks (PBN's). A whole market dedicated to paid guest posts There is an entire industry based upon paid visitor publishing. An SEO visitor post writer might create countless posts on various topics for positioning under different names on lots of sites.

Guest Blogging: How to Guest Blog Post in 2022 (for Traffic and SEO)

We think this is one of the techniques Google's Penguin update from 2012 uses. So if you're going to use guest posts for SEO beware of using sites that do it frequently, or even worse - all the time. You'll spend money but the links will not count since Google's Penguin algorithm upgrade runs in actual time.

Google desires visitor posts to include nofollow links In this tweet John Muller of Google said" if you're providing the content/the links, then those links shouldn't be passing signals & need to have the rel-sponsored/ rel-nofollow connected." Click Here For Additional Info is basically asking blog owners who allow guest posts to tag the links from their blogs with NOFOLLOW or a comparable regulation so that Google knows the link might not be credible - even if the link remains in fact completely credible.