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The Office on Violence Against Women (OVW) - Department of Statements
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Some patterns are subtler than others. Similar to low-contrast text, making use of Find out more as a standalone link label has actually been quietly trending. The web now has an abundance of relate to this generic label, mostly added on to information of secondary or tertiary value. (A Google search finds 1.
Typically, these links are not the primary calls to action on the page, which partly explains why this copywriting information does not get as much attention or A/B testing as other calls to action. Many of you have undoubtedly seen this pattern. Below is an example of what we're discussing: As a standalone label, Learn More lacks detailed keywords to help users comprehend what to anticipate from the next page.
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That is, rather of making all the information available by default, headings and short paragraphs offer an easy-to-scan, absorbable introduction of vital content. When users decide they want more information, they can tap a link or broaden an accordion to get to the lesser content. This style pattern is absolutely beneficial on mobile, and our short article is a critique of the link label just, and not of the basic practice of deferring lesser content.
Then we'll check out how to determine what to say instead, with examples of sites that have done it well. You'll even have a possibility to try rewording labels yourself. For that final part, we recommend you have a composing utensil useful, because, yes, there will be a quiz. Why Discover Learn More Here Is an Issue Let us initially acknowledge that if the text that precedes the link makes it obvious what's to come, then a Learn More label isn't ravaging to the user experience.
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Descriptive text does assist clarify and set expectations. However, even because circumstance, there is typically obscurity about the scope of the link. Does the link go to a full page dedicated to the topic? Or does it result in a landing page where the user will need to select from a dozen other links? Does it point to an external site or an app shop? These are all questions that an informative link label can help answer.
