The Role of an Advertising Agency
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Creative Impact Agency (Clapper) was honored for Outstanding Use of Online Media (advertising, PR & Social Media) at the 24th annual Webby Awards. The award was given to CIA's Office of Public Affairs for their use of Twitter to build engagement and drive web traffic to the agency's website. The project earned attention from AdWords, AdAge and other top industry leaders for its creative approach to capturing the interest of target audiences. In fact, the project was featured in the New York Times, Washington Post, Entertainment Times and Fast Company among others.
What's the story behind using Twitter to promote your product or brand? It started with comedian and actor Jimmy Fallon hosting a "town hall" on his show to discuss his new movie. During the town hall discussion, Fallon invited fans to post questions on Twitter using the #askjimmy trending topic. Using this as a starting point, the comedy network developed a viral video series that aired exclusively on YouTube, and which included a segment on Twitter and the role of social media in influencing viewer behavior.
Within a few weeks of the launch, the company had already generated significant buzz online. This generated a number of useful conversations and reviews, as well as an in-depth analysis from Jon Miller of Advertising Age. Acknowledging the power of social media, he wrote "A growing body of research indicates that consumers are, indeed, increasingly sharing online - both in response to current events and to brand messages". In a report by Forbes contributor James Freeman, he also cited data from Adobe Systems that indicated that more people are spending at least a half an hour online browsing content, and more than half an hour on mobile devices doing so.
The success of the campaign with Twitter is not without its challenges, however. Most notably, Twitter has limited the types of content that may be shared and has limited the types of advertisers who can participate. Nevertheless, Jimmy Fallon's Tonight Show excelled at getting through to the masses, and the advertising leverage gained from this campaign will undoubtedly help bolster future endeavors.
For any small business, seeking an advertising partner to help grow their online presence requires a strategic plan. Often, creative impact agencies will partner with a client in order to gain access to the type of consumer data and information that only an agency has access to, which will enable them to create a more tailored message for their target audience. This is far different than simply purchasing a list of random consumers and hoping that something resonates. These services typically understand the types of clients and demographic trends and how they'll play into your marketing strategy. Furthermore, a creative impact firm will provide you with metrics to track website performance to ensure that your site is meeting your objectives.
It's important that you work with an agency that truly understands your industry. This will include a thorough analysis of your brand and products. In addition, they'll want to understand your audience and how your demographic will change in the near future. This will allow them to create content that's relevant to your demographic while still maintaining a conversational tone. Additionally, agencies strive to build long-term relationships with their clients, ensuring that they'll be happy in the future. By keeping in frequent contact with their clients, the agency develops trust and builds mutually beneficial relationships.
An advertising agency is just one part of the whole picture when it comes to promoting your business online. You'll also need to consider a solid website, keyword research and optimization, link building and viral marketing. With the assistance of a creative impact firm, these steps will be streamlined to increase your online presence and maximize your return on investment (ROI). Ultimately, you'll be able to maximize your returns by expanding your customer base, attracting new customers, increasing visibility online and boosting brand recognition.
Creative impact agencies aren't just for boutique startups - large agencies now serve a wide range of clients ranging from small companies to Fortune 500 companies. If you want to increase your online presence or improve brand recognition, a creative agency is an excellent option. It can help you elevate your business to the top of search engine pages and generate more leads online. Why not take advantage of the benefits, a creative agency offers today?
What's the story behind using Twitter to promote your product or brand? It started with comedian and actor Jimmy Fallon hosting a "town hall" on his show to discuss his new movie. During the town hall discussion, Fallon invited fans to post questions on Twitter using the #askjimmy trending topic. Using this as a starting point, the comedy network developed a viral video series that aired exclusively on YouTube, and which included a segment on Twitter and the role of social media in influencing viewer behavior.
Within a few weeks of the launch, the company had already generated significant buzz online. This generated a number of useful conversations and reviews, as well as an in-depth analysis from Jon Miller of Advertising Age. Acknowledging the power of social media, he wrote "A growing body of research indicates that consumers are, indeed, increasingly sharing online - both in response to current events and to brand messages". In a report by Forbes contributor James Freeman, he also cited data from Adobe Systems that indicated that more people are spending at least a half an hour online browsing content, and more than half an hour on mobile devices doing so.
The success of the campaign with Twitter is not without its challenges, however. Most notably, Twitter has limited the types of content that may be shared and has limited the types of advertisers who can participate. Nevertheless, Jimmy Fallon's Tonight Show excelled at getting through to the masses, and the advertising leverage gained from this campaign will undoubtedly help bolster future endeavors.
For any small business, seeking an advertising partner to help grow their online presence requires a strategic plan. Often, creative impact agencies will partner with a client in order to gain access to the type of consumer data and information that only an agency has access to, which will enable them to create a more tailored message for their target audience. This is far different than simply purchasing a list of random consumers and hoping that something resonates. These services typically understand the types of clients and demographic trends and how they'll play into your marketing strategy. Furthermore, a creative impact firm will provide you with metrics to track website performance to ensure that your site is meeting your objectives.
It's important that you work with an agency that truly understands your industry. This will include a thorough analysis of your brand and products. In addition, they'll want to understand your audience and how your demographic will change in the near future. This will allow them to create content that's relevant to your demographic while still maintaining a conversational tone. Additionally, agencies strive to build long-term relationships with their clients, ensuring that they'll be happy in the future. By keeping in frequent contact with their clients, the agency develops trust and builds mutually beneficial relationships.
An advertising agency is just one part of the whole picture when it comes to promoting your business online. You'll also need to consider a solid website, keyword research and optimization, link building and viral marketing. With the assistance of a creative impact firm, these steps will be streamlined to increase your online presence and maximize your return on investment (ROI). Ultimately, you'll be able to maximize your returns by expanding your customer base, attracting new customers, increasing visibility online and boosting brand recognition.
Creative impact agencies aren't just for boutique startups - large agencies now serve a wide range of clients ranging from small companies to Fortune 500 companies. If you want to increase your online presence or improve brand recognition, a creative agency is an excellent option. It can help you elevate your business to the top of search engine pages and generate more leads online. Why not take advantage of the benefits, a creative agency offers today?
