The Significance Of Video Production In The Marketing World

In the last year, the percentage of businesses that use videos as an effective marketing tool has increased, it has gone up from just 63% to an impressive 81%. This shows that video production is slowly increasing and advancing and the percentage mentioned above will only continue growing. A renowned social media platform even predicted that soon there will be no written words but only the presence of strong, effective videos all over it.

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There are plenty of reasons why video production can prove to be beneficial for your brand marketing, with a few major ones highlighted below.

Videos talk about a brand’s personality

The visual assets of a business are very essential. They are an excellent opportunity to show off what your brand offers. Video is an effective and creative way to show what your brand can achieve in a relatively short amount of time. They show the audience, what it looks, feels, and sounds like. One of the strongest assets you have in the marketing world today is video production. It’s entertaining, vibrant, fun, versatile, and most importantly, shareable.

They explain your product or service creatively

If you are someone who is just starting your business, then make sure to try video production, as with the help of it, you can most definitely capture the attention of your target audience in less than 3 minutes. Watching a video, the viewers remember almost 95% of the message more effectively than what they do after reading it. When they are watching it, they learn about what you can provide them and how you can solve their issues.

Through videos, you can increase sales

Remember, before buying something, around 50% of internet users prefer to search for videos about a particular service or product they are interested in. Businessmen who use video production were able to grow their revenue 51% quicker than non-video users. When you add a video on your home page, you increase the conversion rates by almost 20% or more! Always keep in mind that videos are easier to get engaged in, for most people, and better engagement leads to greater customer conversations.

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