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Digital marketing. Simply another one of those brand-new, fancy buzzwords you should use to sound wise in conferences or is it the real deal? Possibly a better question is: what is digital marketing? This digital marketing guide will show you what's what. First popularized as a term in the early 2000's, digital marketing has really been around much longer. Like, WAY longer. About 100 years longer, to be precise. Here's a pic of the very first digital marketer in history: (Image source: Wikipedia) His name: Guglielmo Marconi. What? Marconi? Yup. In 1896 he was the first human to demonstrate a, "public transmission of wireless signals." Soon after his little demonstration in England, morse signals were transferred across open water.
The first live broadcast was from an opera efficiency at the Met and guess what individuals did after it? They purchased program tickets! Digital marketing technique was born. I bet you're surprised. I didn't mention mobile phones, apps, Facebook advertisements or blogs at all. Source 's since digital marketing has nothing to do with the internet. If you are wondering what digital marketing is it's is advertising provided through digital channels. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Or an easier variation That's the factor it has been around for decades (because electronics have) and why it does not always have anything to do with content marketing, Google advertisements, social networks or retargeting.