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Marketing strategies are always having to be revised, as the technology offered to us continues to change and progress. While video marketing isn't a brand-new concept, how a marketing team goes about constructing their strategy is constantly changing. Thanks to the popularity of social media, marketing teams are seeking to turn their video marketing efforts to increase total engagement on each of their social networks platforms. Cisco is predicting that 80% of all traffic will consist of video by 2021. With a figure like that, it's not surprising that marketing teams are turning their focus to video, compared to more conventional material.

Video marketing is the technique developed by marketing teams to develop, curate, and utilize videos as a method of marketing their service or products to their target audience. The concept is to keep audience members engaged with the brand in a method that's basic and simple to absorb.

Social media marketing is the technique of engaging with your target audience by means of social networks platforms, such as: Facebook Instagram Twitter Snap, Chat You, Tube Individuals utilize social media multiple times a week, if not everyday, so it's not surprising that why marketers are focusing so heavily on increasing their marketing efforts to those platforms. Project Display has actually made it simple for brand names to integrate social networks into their email technique. It's as easy as drag, drop, and tailor.

Producing a video marketing strategy for social media is a fantastic way to additional engage with the following you've already built on various sites. While More Discussion Posted Here , Tube stays the king of video content, social networks users are specifying that they're seeing more videos on social networks websites like Facebook. Source: Small Company Trends Creating your video marketing technique for social media takes the same preparation as would any other marketing strategy: Set your objectives Specify your audience Define the "type" of videos you wantexplainer/Live/interview/ presentation/product reviews/video ads Create/curate your videos Share them Display their success Once you have actually got the plan in place, you'll want to ensure your videos fall within the recommended video length standards.
Here are the recommended video lengths for each social networks platform: Instagram: 30 seconds Twitter: 45 seconds Facebook: 1 minute You, Tube: 2 minutes.