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5 tips for effective bulk SMS messages Bulk SMS campaigns need to be targeted as much as possible. It's likely the audience has already engaged with your organization in some way or other they might be a current user, have decided in for SMS signals or previously purchased from your service.
To assist you engage with this more-than-warm audience, here are 5 suggestions for creating reliable project messages: 1. Keep it brief: Keep your message below 160 characters. Going above this limitation could lead to your messages appearing fragmented on older phones. You'll also be charged more. Shorter, concise messages will make more of an effect on receivers anyway so there's no factor not to keep things basic.
Showcase your company name: You do not desire your texts to appear with an anonymous number shown up top. A text originating from your organization name constructs trust in your message and lets individuals understand a text isn't spammy or destructive. It also increases brand name presence and looks professional. Many bulk SMS services allow you to modify the sender ID.


3. Personalize your messages: Although bulk SMS projects are sent out in large numbers, this does not mean you can't customize your messages. The majority of bulk SMS service companies will enable you to change messages to match a specific recipient based upon the information in your database. Address people by their names, refer to an account number or discuss the date and time of an event.
4. Include a branded link: With simply 160 characters to convey your message, it makes sense to reduce the link you prepare to include in your SMS message. But don't use a generic link shortener, use a top quality link and tailor it to drive clicks. Click here for more info look neater and can improve your click-through rate by approximately 39%.

Another big benefit of utilizing a link shortener like Rebrandly is that you can update your short link at any time. When an SMS is sent out, you can't make any modifications to the text. But you can modify the location of your link in the Rebrandly control panel. Rebrandly is simple to execute as part of your bulk SMS technique.