The Nuts and Bolts of Successful Social Media Ad Campaigns
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The way we advertise to one another has evolved alongside the technology we’ve had available to us. With physical and TV advertising starting to fade into the past, countless businesses are adapting to the world of social media marketing. While this can be daunting at first, many of the traditional marketing techniques still ring true, though different elements require more attention.
Gone are the days when an airbrushed actor would convince us to invest our hard-earned cash into the product or service they’re representing. After years of being fed this less-than-real depiction of our world, demand is now more focused on reality, and the stories behind the business. This is just one of several more modern marketing considerations that need to be made when utilizing these platforms.
Appropriate Platforms
The way that you present your business is generally going to boil down to the products and services you provide, and the industry that you’re in. This should also inform which platforms you focus your efforts on, rather than spreading your attention across them all for mediocre exposure.
Tik Tok
With a monthly active user (MAU) count of a billion people, it’s no wonder that Tik Tok has become an important consideration for almost every business. Although the focus of the platform does limit certain businesses in their representation, as it is completely focused on short video content.
Short format videos are great for businesses that provide services to show what they do and how they do it. Whether you choose to run an ad campaign or try to grow organically, people will want to see real humans candidly experiencing what your business can offer. This can of course be replicated in a production studio Brooklyn or wherever your business is located.
Recent years have seen Instagram move more towards short video content, likely noting the success of Tik Tok and Snapchat. Although the platform itself is still predominantly a photo-sharing service that is complemented by text for those who want to know just a little bit more.
Because of this focus on photos, Instagram remains one of the better places for businesses that provide goods, as you can hone in on your product photography in a production studio in Brooklyn or elsewhere.
Unlike Instagram and Tik Tok, Twitter has preserved the fine art of sharing thoughts in text format. This has its only value in our modern world, where it seems that everything we share is curated and filtered before it’s shared.
This has value in selling both goods and services in those industries that are constantly experiencing updates or changes. Being able to update your customers and demographic with the latest and greatest can help build and retain trust.
While the way that we use Facebook has changed, with many relying more on their messaging service than the original platform itself, it still holds its own in the social media market.
One of the first things that people will do when considering a new business is to check their Facebook page for relevant information, from contact details to reviews. It also has a formidable advertising campaign service, with the Meta Business Suite compiling Instagram and Facebook features into one convenient place.
Every business should have a page on Facebook that is regularly updated with new content as well as monitored for any messages.
Hone your Demographic
A common problem people face with social media campaigns is spending money advertising to people who simply aren’t interested in what your business has to offer. Thankfully, many of these platforms have options to hone your demographic to more specific groups that are more likely to be interested.
Honing your demographic will require some consideration of who your customer base is, as well as how to communicate with them effectively. Older generations may prefer to see more product- or service-focused content, whereas younger generations may prefer seeing the face behind the name.
Call to Action
This is something that has come from traditional marketing and adapted to our modern means of marketing very quickly. The most commonly known call to action is the infamous “Like and subscribe” common on Youtube videos, although they have become more nuanced and specific to the business itself.
A common practice nowadays is to get people to sign up for a newsletter to receive either a free product or a discount on your products. This is also an effective way of retaining customers.
Do it Right
When starting your social media campaign for the first time, it’s important to try and get everything right. The first impression of your business will usually be the most important for establishing a name for yourself.
While it may be tempting to try and save money on things like photography and videography, investing in time at a production studio Brooklyn or near your business will pay itself back tenfold.
