Forward-looking - Trends within the Craft Beer Industry
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Everyday we are bombarded by changes. Sometimes it is immediate, and most of the time it's a work in development. It is not always brought on us by things as laws or social effects. One particular aspect of change is that it moves us toward "trends"; less immediate but nevertheless, the process of change. There are many factors that trigger change. the beer and wine industries too respond to changes. Beers that are popular fashions today will definitely change as perceptions and tastes alter. Changes can also contribute to a certain trend, or perhaps general trends.
Beer trends have been evolving and are still in progress since the year 3100BC. It is possible to say that craft beer is at the very least the same age. Based on the fact that prostitution is said to be the most ancient profession craft beer brewers may be the second oldest occupation.
It's possible that craft beers was born with home-brewed brewery owners. Many believe that an unassuming brewery that was located in Sonoma, CA, (Albion Brewery) was the first step of a recognized micro-movement. Based on the appreciation for beers, the argument can be stated that the industry began in the 1980's, and then became significant during the 90's. The first brewpub opened in 1982. Without the commitment to high-end quality and innovative styles, the industry would probably not have grown as fast.
Today, beer trends are typically described as styles versus varieties of beer. Take for instance the huge popularity of the IPA style that is based on hops. (IPA's make up around 25% of the sales of craft beers.) One thing is for certain regardless of how minor an improvement is in the present every change that occurs in a particular industry may eventually result in a trend. Prior to the current trend of craft beers there was talk about beer losing popularity for consumers. Wine and wine, as some believed was the drink that people preferred. Nowadays, beer is the drink that's popular with Generation X and Millennials.
The Beer Store (a Canadian beer only retailer) has done a great job of defining the different styles and types of beer in order to help consumers know the different characteristics of beer. Incredibly, in "styles" there can be hundreds of variations for the same style. These variations are usually affected on regional taste and flavors which originate from these regions.
Types
Ales-Brewed using high-quality yeast that is fermented at the cellar temperature the ales are more full-bodied, with notes of spice or fruit and a pleasant sweet end. The majority of ales are robust and complex and have an array of malt and fruit flavors (ales are available in a variety of varieties). They can be Bitters, Milds, Abbey Ales, Pale Ales, Nut Browns, etc.
The word "lagers-lager" comes in The German word lagern that is a reference to storing and is a method of storing over a period of time at near-freezing temperatures. It is refreshing and refreshing, with a smooth, smooth finish thanks to the longer maturation time and Lagers are among the world's most well-known beer (this includes Pilsners).
Stouts and Porter-Porters are dark, almost black fruity dry style of top fermentation. Porter, an ale, is made with a blend of malt that has been roasted to give flavor, aroma and color. Stout is also a dark roast brew that is made through top fermentation.
Stouts that aren't as sweet in taste is characterized by a rich creamy head. It is colored and flavored by barley.
Malt-Sweeter flavor. Malts are a little caramel-y toffee, nuts, and caramel. They can range from lighter or full-bodied.
STYLES
Amber- A very adaptable beer. Amber beers are full-bodied with malty aromas, and the aroma of caramel. It could be ale or lager.
Blonde-Blonde ales are pale in color , and generally crisp, clear and dry. They have low to medium bitterness and aroma of hops, as well as some sweet malt.
birre polacche
Brown-Brown ale can be characterized by chocolate and caramel flavors. They might have a light citrus flavor or be intense malty, nutty or sweet dependent on the location of making.
Creamis a very light sweet golden style of ale.
Dark-Dark ale is an British style beer that combines yeast, hops and malts. It's medium-brown in colorwith a subtle scent of fruits and a robust malty flavor. It's a wonderful illustration of regional tastes.
Fruit-Most fruit beers are ale. However, they generally don't carry the ale flavor. To allow the fruity flavor to shine through, the taste of malt isn't overpowering as well as a lower bitterness.
Golden- Originally created within the UK, Golden ales are straw-colored with a subtle scent of vanilla and citrus. The beer may have stronger flavorings.
Honey is a full-bodied beer that has an incredibly smooth texture and a copper-colored color. Honey beers have a slight sweetness with caramel hints. The taste is not too malty.
India Pale Ale- A more hoppier version that pale ales. It was originally made in England with additional hops in order in order to withstand the trip to British soldiers posted in India.
Light-Light in color , light in flavour. Light beers have fewer calories and/or a lower alcohol content.
Lime-Light flavor, and has a fresh lime flavour. The lime's strength can vary from very delicate to very strong.
Pale-Pale ale is sweet and copper-colored. It is a product of England. Pale ales are a robust beer that are great with spicy foods.
Pilsner-Made from soft and neutral water. The beer is usually golden in color and have dry, crisp, and a slight bitter taste. Pilsner differs from other lagers due its distinct hop flavor.
Red-Red ales may be dark brown or red in hue. They range from moderate to heavy in flavor , and may have some caramel notes that are neutralized by the hop flavor of the beer.
Strong-This is a broad term that refers to any beer that is more than 77% ABV. Strong beers tend to be dark, but some are nearly black. There are many styles to choose from, including traditional ales, double-IPAs as well as barley wine.
Wheat is light and easy to drink with little or no aftertaste. Wheat imparts a gentle flavor to beers and can be cloudy or hazy, with a few spice notes.
Beer trends have been evolving and are still in progress since the year 3100BC. It is possible to say that craft beer is at the very least the same age. Based on the fact that prostitution is said to be the most ancient profession craft beer brewers may be the second oldest occupation.
It's possible that craft beers was born with home-brewed brewery owners. Many believe that an unassuming brewery that was located in Sonoma, CA, (Albion Brewery) was the first step of a recognized micro-movement. Based on the appreciation for beers, the argument can be stated that the industry began in the 1980's, and then became significant during the 90's. The first brewpub opened in 1982. Without the commitment to high-end quality and innovative styles, the industry would probably not have grown as fast.
Today, beer trends are typically described as styles versus varieties of beer. Take for instance the huge popularity of the IPA style that is based on hops. (IPA's make up around 25% of the sales of craft beers.) One thing is for certain regardless of how minor an improvement is in the present every change that occurs in a particular industry may eventually result in a trend. Prior to the current trend of craft beers there was talk about beer losing popularity for consumers. Wine and wine, as some believed was the drink that people preferred. Nowadays, beer is the drink that's popular with Generation X and Millennials.
The Beer Store (a Canadian beer only retailer) has done a great job of defining the different styles and types of beer in order to help consumers know the different characteristics of beer. Incredibly, in "styles" there can be hundreds of variations for the same style. These variations are usually affected on regional taste and flavors which originate from these regions.
Types
Ales-Brewed using high-quality yeast that is fermented at the cellar temperature the ales are more full-bodied, with notes of spice or fruit and a pleasant sweet end. The majority of ales are robust and complex and have an array of malt and fruit flavors (ales are available in a variety of varieties). They can be Bitters, Milds, Abbey Ales, Pale Ales, Nut Browns, etc.
The word "lagers-lager" comes in The German word lagern that is a reference to storing and is a method of storing over a period of time at near-freezing temperatures. It is refreshing and refreshing, with a smooth, smooth finish thanks to the longer maturation time and Lagers are among the world's most well-known beer (this includes Pilsners).
Stouts and Porter-Porters are dark, almost black fruity dry style of top fermentation. Porter, an ale, is made with a blend of malt that has been roasted to give flavor, aroma and color. Stout is also a dark roast brew that is made through top fermentation.
Stouts that aren't as sweet in taste is characterized by a rich creamy head. It is colored and flavored by barley.
Malt-Sweeter flavor. Malts are a little caramel-y toffee, nuts, and caramel. They can range from lighter or full-bodied.
STYLES
Amber- A very adaptable beer. Amber beers are full-bodied with malty aromas, and the aroma of caramel. It could be ale or lager.
Blonde-Blonde ales are pale in color , and generally crisp, clear and dry. They have low to medium bitterness and aroma of hops, as well as some sweet malt.
birre polacche
Brown-Brown ale can be characterized by chocolate and caramel flavors. They might have a light citrus flavor or be intense malty, nutty or sweet dependent on the location of making.
Creamis a very light sweet golden style of ale.
Dark-Dark ale is an British style beer that combines yeast, hops and malts. It's medium-brown in colorwith a subtle scent of fruits and a robust malty flavor. It's a wonderful illustration of regional tastes.
Fruit-Most fruit beers are ale. However, they generally don't carry the ale flavor. To allow the fruity flavor to shine through, the taste of malt isn't overpowering as well as a lower bitterness.
Golden- Originally created within the UK, Golden ales are straw-colored with a subtle scent of vanilla and citrus. The beer may have stronger flavorings.
Honey is a full-bodied beer that has an incredibly smooth texture and a copper-colored color. Honey beers have a slight sweetness with caramel hints. The taste is not too malty.
India Pale Ale- A more hoppier version that pale ales. It was originally made in England with additional hops in order in order to withstand the trip to British soldiers posted in India.
Light-Light in color , light in flavour. Light beers have fewer calories and/or a lower alcohol content.
Lime-Light flavor, and has a fresh lime flavour. The lime's strength can vary from very delicate to very strong.
Pale-Pale ale is sweet and copper-colored. It is a product of England. Pale ales are a robust beer that are great with spicy foods.
Pilsner-Made from soft and neutral water. The beer is usually golden in color and have dry, crisp, and a slight bitter taste. Pilsner differs from other lagers due its distinct hop flavor.
Red-Red ales may be dark brown or red in hue. They range from moderate to heavy in flavor , and may have some caramel notes that are neutralized by the hop flavor of the beer.
Strong-This is a broad term that refers to any beer that is more than 77% ABV. Strong beers tend to be dark, but some are nearly black. There are many styles to choose from, including traditional ales, double-IPAs as well as barley wine.
Wheat is light and easy to drink with little or no aftertaste. Wheat imparts a gentle flavor to beers and can be cloudy or hazy, with a few spice notes.
