Fundamental Knowledge About Instagram Marketing

Instagram Marketing: A Preface
When Instagram first popped to the scene in 2010, it turned out just like any other social platform: stuffed with selfies, pets, photos of food.

Fast-forward to 2022 and Instagram’s transformation from the simple photo sharing app with a full-on marketing channel is virtually complete.

Just take a look at some of the platform’s newest features! In the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new methods to bring customers from Instagram Stories, and also the new standalone video platform, IGTV.

Whether you operate in ecommerce, education, or media and publishing, it pays to create a presence on Instagram. However if you simply really need to prosper, you need to know system (as well as your audience) inside and out, including which kind of content resonates most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs.

Why Instagram Marketing is vital to Ecommerce Success
We all know how great Instagram is good for sharing pics and vids with our family and friends, but it’s also an amazing channel for ecommerce marketing. Why?

Well, a clear reason is Instagram’s format. For this reason visual nature, Instagram holds massive opportunities for ecommerce businesses seeking to showcase their items. Whether through regular photos, videos, or Instagram Stories, numerous businesses have discovered that building a visual presence on Instagram can hugely compliment their ecommerce marketing.

There’s and also the indisputable fact that Instagram users tend to be engaged as opposed to average social media marketing user. And even though trends do appear to demonstrate that Instagram engagement is dropping, the woking platform continues to be producing higher engagement rates for businesses in comparison to both Twitter.

But Instagram users tend to be more than merely engaged - they’re also commonly online shoppers. As outlined by legally to have, 72% of Instagram users report buying decision having looked at something on Instagram, with popular categories being clothing, makeup, shoes, and jewelry.

This shopping mindset makes Instagram users the ideal audience because they’re high-intent and quick to change.

One other reason Instagram is indeed ideal for ecommerce has to do with the platform itself. Instagram has now introduced a bunch of new business-facing tools - and there’s definitely more into the future! Whether through links in Instagram Stories or shoppable Instagram posts, in time a number of our online shopping experiences will begin (and end) on Instagram.

This said, it will be an error to consider that just because you don’t sell ecommerce products your business doesn’t belong on Instagram! Beyond its unique ability to move products, Instagram is also a terrific area for businesses to build brand awareness and connect with new audiences (and customers).


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