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Analysis and Insights - Global Middle East and Africa Digital Out of Home Advertising Market
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The Middle East And Africa digital out of home advertising market which was growing at a value of 1,240.78 million in 2021 and is expected to reach the value of USD 2880.10 million by 2029, at a CAGR of 11.1% during the forecast period of 2022-2029.
Digital Out of Home (OOH) Advertising Market Dynamics
Drivers
- Rise in the adoption from electronics industry and mobile app companies
Programmatic display advertising is used by consumer electronics manufacturers, mobile app companies, and the service sector to provide detailed information about products based on the user's browsing history and content interest.
- Growing importance of digital marketing and growing adoption of smart devices
Rising demand for digital advertisements and increasing user adoption of smart devices are expected to drive the programmatic display advertising market. The growing demand for advanced digital marketing tools by advertisers and marketers to ensure effective digital product advertising will drive up demand for programmatic display advertising among businesses.
Opportunity
Increases in internet users and mobile subscriptions are expected to drive programmatic advertising demand. The global increase in online shopping has resulted in an increase in digital advertisements, with private marketplaces becoming more popular as a type of display advertising. Demand for display advertising would rise as the use of digital screens increased. The increased use of online travel advertising has resulted in an increase in programmatic ads based on user location data from various sources such as GPS and WIFI signals.
Restraints
The market's growth is hampered by the inability of skilled professionals in advertising and marketing agencies to adopt new technology tools for designing programmatic display advertisements on digital platforms. The low adoption of smart devices in a number of countries also limits digitization growth in various regions. As a result, the market for programmatic display advertising is expected to suffer.
Market Analysis and Size
Businesses are devoting a sizable portion of their marketing budget to digital marketing platforms. Digital marketing is an effective platform for a company to reach out to its target customers. As the number of people using social media platforms grows, so does the interest of marketers and advertisers in online social media advertisements. Most social media platforms offer programmatic display advertising business options to advertisers.
In addition to the market insights such as market value, growth rate, market segments, geographical coverage, market players, and market scenario, the market report curated by the Data Bridge Market Research team includes in-depth expert analysis, import/export analysis, pricing analysis, production consumption analysis, and pestle analysis.
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Middle East and Africa Digital Out of Home (OOH) Advertising Market Scope
The digital out of home (OOH) advertising market is segmented on the basis of location, product, application and end user. The growth amongst these segments will help you analyse meagre growth segments in the industries and provide the users with a valuable market overview and market insights to help them make strategic decisions for identifying core market applications.
Location
- Outdoor
- Indoor
Product
- Digital Billboard
- Digital Screens
- Digital Signage
- Others
Application
- Transit
- Public Location Based
- Street Furniture
- Others
End user
- Retail
- Food & Beverages
- Healthcare
- Banking
- Financial Services and Insurance (BFSI)
- Public Sector
- Government
- Automotive
- Education
- Others
Competitive Landscape and Digital Out of Home (OOH) Advertising Market Share Analysis
The digital out of home (OOH) advertising market competitive landscape provides details by competitor. Details included are company overview, company financials, revenue generated, market potential, investment in research and development, new market initiatives, Middle East and Africa presence, production sites and facilities, production capacities, company strengths and weaknesses, product launch, product width and breadth, application dominance. The above data points provided are only related to the companies' focus related to digital out of home (OOH) advertising market.
Some of the major players operating in the digital out of home (OOH) advertising market are:
- JCDecaux (France)
- Lamar Advertising Company (U.S.)
- Clear Channel Outdoor Holdings, Inc. (U.S.)
- OUTFRONT Media (U.S.)
- Prism view LLC (U.S.)
- Daktronics (U.S.)
- NEC Display Solutions, Ltd. (Japan)
- Strober SE & Co. Kagan (Germany)
- Broad sign International LLC. (Canada)
- comedian Ltd. (Australia)
- Mix, Inc. (U.S.)
- Christie Digital Systems USA, Inc. (U.S.)
- Aude Media Systems (U.S.)
- Deep sky Corporation Ltd. (Hong Kong)
- Auto Electronics Co., Ltd (China)
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MAJOR TOC OF THE REPORT
- Chapter One: Introduction
- Chapter Two: Market Dynamics
- Chapter Three: Market Analysis & Size
- Chapter Four: Market Scope
- Chapter Five: Market Share Analysis
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