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Mojang Studios, the makers of the ever-popular Minecraft, is taking a page from the old U.S. anti-drugs playbook, but it appears "Just Say No" works much better in blockchain-based money-making schemes than it ever did for the use of narcotics.
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The blog of the Microsoft-owned studio stated on Wednesday that NFTs within Minecraft were "generally not something we'd accept and support." It also stated that it was updating its Minecraft Usage Guides to clarify that blockchain tech would not be allowed to be integrated in the Minecraft client. Furthermore, NFTs based upon in-game content (e.g items, skins and mods) cannot be used to create NFTs.
The developers of blockchain technology wrote that the perceptions of digital ownership are founded on "scarcity and exclusion" and "doesn't match with Minecraft values of inclusion, creativity and playing with others."
This actually did happen. A NFT project named Blockverse was, according to reports, created to be a part of the Minecraft universe, scammed an estimated $1.2 million from early investors who purchased Blockverse characters in NFT form on sites such as OpenSeas. The project also had the cryptocurrency $Diamond. In January, the project creators resigned and took all of the money invested and deleted the project website, Discord, and Twitter account. If you're not familiar, this is colloquially known as"rug pull" or "rug pull," and it's much too common in the crypto world.
The Minecraft developers have left the possibility open of possibly incorporating blockchain technology in the future however, they added "we do not have plans of implementing blockchain technology into Minecraft right now."
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It is likely that projects that were already trying to integrate Minecraft into blockchain technology were not thrilled by the news. NFT Worlds, a blockchain-based business that allows users to purchase NFTs of digital environments-mostly those found in Minecraft-were stung hard. The company posted an Discord message on its Twitter account, saying that they were working to find solutions to the Minecraft EULA changes and were contemplating pivoting to create their Minecraft-like game platform.
Despite the game being 13 years old, 141 million active players still come back to Minecraft every month, as of August 2021 figures from Statista. In a 2019 interview, Helen Chiang, head of Minecraft studio, said that Minecraft players were averagely aged 24. Minecraft servers Chiang declared that the game was designed to be suitable for children. For Minecraft players, the ERSB rating is 10 years old or older. A plan to make money by investing into the client raises a number of warnings. This is especially true when it exposes children to abuse. Chiang reportedly said to Edge that "We should be very clear and simple around how we intend to make money in the game."
Other games geared toward kids like Roblox have leaned all-in on monetization and in-game promotions geared toward kids. Roblux is a game that encourages players to spend Roblux in-game for items, while they visit worlds that are specifically designed to promote brands like Ralph Lauren, Nike, and Vans. The company behind the game updated its community standards last year, taking an approach to the possibility of using NFTs within the game. Roblox users aren't permitted to compensate players by acting as models for assets.