The 10 Golden rules of writing press releases

The 10 Golden Rules To Write A Press release

If you are looking to gain positive press coverage for your pr business it is essential to provide the media with a compelling story. Former IT PR professional Jane Lee gives her golden guidelines to write press releases.

1. Keep it short

It's best to have a minimum of two pages. However, if you can limit your press announcement to one sheet, that's better. Journalists and editors are busy and don't have time (or desire) to sift through pages and pages of details to write a newswire press release. Use language that is brief, simple, and straight to the point Be sure to avoid the use of jargon whenever possible.

2. Use attention-grabbing headlines

The headline you choose to use should not only summarize the message and convey the message, but it should also be engaging and entice readers, or else your announcement could be discarded or even discarded. Do not try to be too explicit or humorous in your headline, as it could backfire.

3. Include a date for release

It is essential to include a date or else an editor or journalist will not have any clue how old or fresh the report is. If, for whatever reason, you do not want to news release your information up to a certain time, add an embargo until the date. Journalists usually are happy to adhere to embargoes.

4. Include the most important information in the first paragraph of your article.

Make sure you use a maximum of 100 words to define the person you are, what you're proclaiming about, the location it's taking place, the time it's happening, and possibly the reason and in what way. Answering these questions will allow you to convey the main points of your story. Think of this like your elevator pitch.

5. The story can be expanded, but do not overdo it.

Don't include information just to make it look better. Each paragraph must provide interest and color for the reader, and this means that you should avoid unnecessary rambling. When readers reach the final paragraph in your news wires each important question regarding the story must have been addressed.

6. Include some memorable quotes

Comments from you or an employee of your company along with the story's main actors (possibly customers) will make the story much more straightforward for the writer. It is important to ensure that your testimonials are informative and insightful - not just "soft soap" about how good your company is. Anyone who is a journalist or editor will put a red pen' with the obvious 'puff'.

7. Create a profile, backgrounder, and contact details

It should be included under the heading 'Note to the editor' and should appear at the end of the publication. It should include important facts regarding your company (e.g. the date of its formation, where it is located and how many employees, the most important products or services and key customers/markets, etc.). A few paragraphs should suffice. Include some interesting information as well. Journalists may contact you to get additional quotes, so be sure that your issue press release contains the contact's name, email address, direct telephone or mobile number, as well as postal and web addresses.

8. Include a photo

If possible you must have an image that illustrates the concept. It should be a top-quality large-resolution (ie 300dpi) digital image that is saved as a JPEG format. It could be a photo of you, your colleagues, or your products (people's photographs are generally the best) Try to make it visually appealing. It isn't necessary to include it in your press release because many journalists do not like the idea or have their servers unable to accept such emails. In lieu, at the beginning of the press release, include a 'High-resolution' image. Contact or download it from .'

9. Eliminate spelling and grammatical errors

They'll make you look sloppy, look unprofessional. Make sure you spell-check your press release business news today and then print it and carefully read the text once more. When you're confident that there aren't any mistakes, ask another person to verify the information.

10. Send your release via email to specific contacts

The most efficient way to send emails is via email. It is the simplest way for editors or journalists to get press announcements. Insert your text into the body of your email in plain text, instead of attaching it to the email. Contact publications and request an email address for the individual to whom you have to forward the release however, don't call to confirm that it's been received and/or is being utilized. Journalists and editors are busy, so don't bother.

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