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Choose to be flexible and personalize.
To provide a website with a personal feel, the template needs to be tweaked. If companies rely on regular templates that don't have their own unique input and design, their site will not be set apart from hundreds of competitors who employ the same template.
For this reason, those who developed these templates offer different options for customization. Some templates offer numerous options for customization to users but others only offer a handful of options to alter certain elements on specific aspects of their website.
For those who aren't web developers, they may feel that the flexibility of building their website can be more difficult, so they prefer limited customization options.
However, they should think further into the future. Then, they could have to include non-default elements to their website and this is only achievable with flexible options for customization.
Always decide on a responsive design.
This is a simple fact. A site that is not responsive is considered obsolete. Due to responsive templates, it is now possible to modify the layout of a website to ensure it is readable across different devices' screens. Much of the traffic generated by mobile devices as many people use their cell phones to shop and search online. This trend is increasing every time.
Therefore, companies must be aware of this. Whatever the subject or demographic of their website even if it's a news feed or an e-commerce site, if the website doesn't look great on mobile phones and various other devices for handhelds, it can hurt their business.
A few years ago it was just available as an option. However, things have changed these days and lots of templates have been updated and are mobile-friendly as well as responsive templates. However, there are a number of templates that do not offer mobile-friendly designs. Businesses should avoid these aberrations.
Look for SEO compatible templates.
Companies certainly want more visitors to find their website, but this isn't possible without Search Engine Optimisation or SEO. Even if they're able to create a captivating website with remarkable content, if they want their page to have higher rankings in Google, then they must implement SEO Website Design Jacksonville strategies.
Apart from having beautiful designs, they have to ensure smooth navigation and a clear hierarchy. In addition, they should use a particular template consistently and not use a different template in every category. Using a lot of templates can make it more difficult for visitors to navigate their website.
While some templates are designed with an excellent design, SEO may still see the template as unprofessionally written, so you should choose SEO compatible templates. If templates are poorly coded, the site will take much longer time loading, and this can negatively impact their rank.
Google along with other major search engines were very clear in saying that extra loading times affect rankings which is why it is recommended to pick a well-written template. Even if templates are engine optimized, they still need to be aware of the subject. For this reason, content is just as important.