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20 Trailblazers Leading the Way in branded watches with price

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When given people are given the choice to buy a brand name product or a lower priced "no-name"/generic product, they often prefer brand name products. They are not very concerned about how much they spend for Nike sportswear, Poma Shoes and Oshkosh children's clothing. But when it comes to cheaper no-name products they look down upon them and consider them unusable. So many generic products end up on the clearance or reduction shelves. Why do people think brand names are so much better than generic? Are they really better? Perhaps we have been tricked into believing that generic or cheaper products are unworthy?

More than a hundred years ago, businesses started the idea of branding products so that people would find it easier to know the difference between premium manufactured products and the products which are cheaper and less known.

Manufacturers of the late 1800's, created packaging, labels and advertising so that customers would easily recognize and find their favourite products on the store shelves. This identical branding method continues to be used to allow people all over the world to easily identify the superior quality products of America over less trustworthy products on the marketplace.

Traditionally, the USA is recognized for their high quality brand name products which enable them to have the power to charge higher prices. People worldwide know just what they are receiving when they buy from the US.

It is standard for product brands to be reliable and high in value. When a customer trusts a brand name product they will most likely purchase the product/service repeatedly. Therefore, repeat customers raise the profits of brand products much more than generic brands.

When a customer chooses a product, their memory is triggered and they remember a television commercial they saw, or a jingle they heard on the radio or the big sign they see while driving home from work every day. This makes them familiar with the product more than inexpensive products. Even if you are not in a store, some of the jingles you have heard get stuck in your head and you find yourself singing or humming them.

Does branding a product work with internet sales? Branding a web site is more essential than the branding of separate products. Studies reveal that online buyers look more for sites that they can trust and sell what they want at lower prices than the actual brands that are for sale. Therefore, web sites which sell products need to take extra time to advertise their website more than the product itself.

The purpose of most advertising methods is to learn about what customers are searching for and make it available to them. In conventional retail stores, superior qualities branded products are very important. At the same time, people who buy products on the internet are looking for better than ever quality web sites.

By: Kathryn Ali

Copyright 2007

The intelligent businessman realises that something as simple and straightforward as a branded watch can, when received as a gift, change a client's impressions and image of a company - and make that client more likely to deal with that company. For the competent businessman of today, buy wrist watch any strategy that can increase brand recognition and sales is a strategy worth investigating.

Competition is an integral part of business, as each individual company and organization vies to increase it's market share. In such an environment, any strategy that can give you an edge over your competitors is worth looking into. Handing out promotional branded goods has long been a corporate strategy to increase brand recognition and the overall standing of the company.

For example, handing out a branded watch to key people is an excellent way of building relationships and vastly increasing your company's image and standing. A watch is a premium gift - one that is of considerable use to the owner. Giving such a gift tends to bring the greatest returns in appreciation from the recipients. Then consider that there is a wide range of watches available, from cheaper sports models to the most expensive silver plated executive watch.

Consider the effect of such a gift on various people you come into contact to. You hand out a quality watch to a retailer, and every time he looks at it he will see your company's logo, think of the company, appreciate it, and be more likely to deal with it in future. This directly increases sales, and helps fight off competitors who do not have the foresight to attend to these finer details.

Or hand a beautiful branded watch to your partners, business associates or even valued employees, and build relationships instead. Each time they look at your gift, these men and women will think kindly of you, and appreciate your thoughtfulness. Even better, give a beautifully gift wrapped, exquisite, premium quality customised watch to your boss, and demonstrate both your loyalty and dedication to the company, and your appreciation of him. Because the simple fact is that, on the inside, the business world is relationships and people - those close personal bonds, the trust one builds with people one has worked with for years.

Another possible strategy is to hand out or gift a simpler make of branded watch to customers and potential clients at trade-fairs, exhibitions and presentations, and extend the reach of your company.

Remember, these people will look at your watch whenever they want to know the time - and each time they do this they will be reminded of your company, it's message and company spirit, and perhaps most important of all, it's services. They will be a thousand times more likely to recognise and remember your brand when they need those services in future. This is your aim, after all - this precious awareness that a potential customer should have of your company, acquired so easily.

Consider that you have two aims to accomplish - on the one hand you wish to enhance your company's reputation, image, standing, and ultimately, sales. On the other, you also want to make your customers, business associates and partners feel valued on a very personal level.

Study these two aims, and you will realise that there can hardly be a better strategy for realising them that using the branded watch as a promotional tool. Such a gift shows your thoughtfulness and good taste, shows off your company logo, and even demonstrates that you truly know the value of time.

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on Nov 05, 22