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Building the Metaverse: Three Companies Leading the Charge

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Virtual worlds and augmented reality both promise to change the way we communicate and how we work. Once widely considered science fiction, these two emerging technologies are quickly developing more practical use cases with each passing day. But what exactly is the metaverse? Metaverse is a term used to describe virtual worlds, or digital spaces that can interact with users in an almost real-world context. In essence, it’s our shared digital universe—digital content available anywhere at any time. You’ve probably heard of some of these companies already, but they’re just getting started: These three firms will lead the charge toward making the metaverse a reality by creating an entirely new digital world everyone can access—and enjoy living in.

 

Mark Zuckerberg’s New Reality: Facebook’s Metaverse

Facebook founder and CEO Mark Zuckerberg announced in May that the social network is developing a new virtual reality platform. Dubbed socialVR, the new platform will use Facebook’s enormous user base—as well as other third-party networks and applications—to create entirely new virtual realities. According to Zuckerberg, the new platform will be a much more open system than the closed ecosystem of virtual reality headsets, which only allow access to approved content. Instead of being controlled by a few leading companies like Oculus, Facebook VR will place a large emphasis on user control, allowing people to create and experience VR content in new and creative ways. Facebook VR is still in its initial stages of development, but the social network has already demonstrated its commitment to bringing virtual reality to the masses. In October 2017, the company announced that it’d be giving out more than 5 million Oculus Rift headsets to Facebook users to celebrate the 1 billion user milestone. Check futureismeta.io and they will help you taking your online presence to the next level.

 

Magic Leap One’s Reality: The Mixed Reality Metaverse

San Francisco-based Magic Leap is leading the charge toward building a mixed reality metaverse. The company’s technology is still under wraps, but it’s clear it’s building an entirely new virtual reality world. Magic Leap’s technology blends the real world with computer generated images, allowing users to interact with both the real and virtual worlds in new and exciting ways. Interactions with the real world might include being able to read an image or document right off a wall, or get a holographic doctor’s diagnosis right in front of them. Magic Leap is far from the only company aiming to make the metaverse a reality. But it’s one of the only companies with a clear plan to create a fully immersive virtual reality world. This has led many to speculate that Magic Leap is working on a new type of virtual reality headset—one that could take virtual reality technology to the next level.

 

Conclusion 

The potential for virtual reality and augmented reality is limitless. But for many, using these technologies comes with a hefty price tag. For now, headsets like the Oculus Rift and PlayStation VR are available only to those who can afford them. And even then, the technology is still quite limited. By bringing virtual reality to the masses and building an entirely new virtual reality world, these three companies are leading the charge to create the metaverse. They’re also making VR and AR more accessible to more people by making these technologies cheaper and more available to the general public. These three companies and many others are leading the charge to create the metaverse. In fact, the entire field of virtual reality is set to experience tremendous growth in the coming years. As these technologies continue to develop, the possibilities for virtual reality and the metaverse grow even more limitless.


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Sources: https://www.techtarget.com/whatis/feature/Marketing-in-the-metaverse-What-marketers-need-to-know


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on Jan 12, 23