Strategy Without Tactics

You've launched your product, hosted your web page, and started to attract customers. Now what?

You need a plan to grow and sustain your business. But how should you go about it? What are the key disciplines you need to focus on?

You might be familiar with the term ‘digital marketing', which stands for using digital tools to gain marketing proficiency. But what does that really mean?

In an effort to provide you with a clear picture of what to expect from a Digital Marketing Agency , let's dive into the basics. We'll cover everything from the strategy to the metrics. So you can have a clearer picture of how each element contributes to your overall success.

The Strategy

The strategy is the backbone of your digital marketing plan. It will guide all the other elements and determine the focus and the tempo of your efforts. To put it simply, the strategy determines everything.

You need to choose a lane for your business. Does your business cater to businesses or consumers? Are you looking to grow your customer base or gain more loyalty from your current ones?

Whatever lane you've chosen, you need to determine the overarching strategy that will drive your plan.

What are your goals? Where do you want to be at this point in the future? How do you intend to get there?

Strategy without tactics is futile. You can have the most brilliant strategy in the world, but if you don't act on it, then it was simply a waste of time. Make sure to tie your strategy to clear, actionable tasks that can be tracked and measured. For example, if your goal is to increase your customer base, then you might want to consider implementing a digital marketing campaign that focuses on gaining new customers.

The Tactics

Once you've determined your strategy, you can develop the tactics to make it a reality.

The tactics are the nuts and bolts of your plan. They include small details such as the design of your website and much larger items such as the type of content you'll publish on your social media accounts.

Think of the tactics as the instruments you'll use to play your strategy. For example, if your goal is to gain new customers, then you might consider investing in a PPC campaign to achieve that goal. Or if you want to retain your existing customers, then you might want to consider increasing your engagement on social media.

To keep things simple, we've organized the tactics into four distinct groups:

• Creative
• Content
• Digital Marketing
• Sales

Within these groups, you can further break down the tactics into more detail. For example, the creative group could consist of graphic designers, copywriters, and artists who will work together to create the content for your website and all the other supporting materials for your marketing collateral. Or the content group could be made up of people who will work together to create and publish engaging content that will attract and retain customers.

Every business is different and so is their digital marketing strategy. But the common thread is that you want to pursue a cohesive approach that is uniquely yours.