TikTok Ads vs. Facebook Ads in 2023 | Triple Whale

Let’s talk tiktok vs facebook ads In this post, we run through the pros and cons of each platform, and talk about which is best for advertising.

Let’s talk TikTok Ads. If you don’t know by now, I am super bullish on TikTok ads. I’m actually super bullish on TikTok in general as a platform, and I think it’s going to be the next big thing. But, I didn’t always think so. I thought it was a stupid platform for dancing kids in general, and specifically I didn’t think our customers were on it. So what changed? Time for a little story.

TikTok Ads vs. Facebook Ads:

I’ve told this story before, and I’ll tell it again. We launched TikTok ads in November of 2021, with decent success. I honestly thought we’d get to $1k/day in spend sometime in Q1 of this year and tap out. I just didn’t think our customers were on it. I thought they were all too old to be on TikTok, and I also thought all the beauty stuff on TikTok was drag makeup and not our no-makeup makeup approach. So what changed?

I was lucky enough to have 20 minutes with Gary Vee, which I’m forever grateful for. He’s a “family friend” and Bobbi and I got to “pick his brain” on our content strategies for Jones Road. It was pretty amazing to watch his mind work, and if you’re wondering if he’s the same privately as he is on TikTok, the answer is yes. Once we gave him the backstory of what we were trying to do and struggling with, his eyes lit up and he said “TikTok.” After a brief pause, he then said “You have to go all in on TikTok. You need to hire a team of 4 people and just crank out TikTok. You need to be posting 4 times a day on TikTok. You can build a $100m on TikTok alone.”

So, I mean, of course we had to get serious about TikTok after that. If you search “Bobbi Brown TikTok Viral” you can probably find 30+ articles about it.

To keep things brief here so I can get to ads, here’s what Gary’s Advice did to our business: