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The Perfect Blog Posting Schedule

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"How often do your posts to your blog occur?" is a very popular question, to which there is no right or wrong answer. Twice a month? Twice a week? Twice a day? Only one time per day?

There are manydifferent blog posts that promote different scheduling of blog posts. Most of them recommend posting once or twice per week, maximum. Here's my take on the issue - the two blog posting schedules that matter, and to what kinds of blogs they are applicable.Understanding Posting Schedules

As I have already said, there is no right or wrong answer to this question. Different blog types may require different timings.

The following advice is not something that I believe works for every single blog, but it's what works for most (after my research).

How User Engagement & Blog Posting Are Related

It's a myth that your readers will get annoyed if you don't update your blog every day. This is a myth with no evidence. I get an email every day from one of my favorite blogs.

It is a joy to use. It provides me with more information than a month's worth of autoresponder messages per Sunday from any other blog.

Users don't mind it if you only post once per week. Truth be told, readers are only looking to see how they can benefit from your blog - that's pretty much the only reason why they're there and why they signed up to your e-mail list (unless they are friends or family.

Okay, let's get to the posting schedules.

Daily/Multiple Times A Day

Oooh! This one is going to cause quite a bit controversy, don't you think?

But yes - I believe that posting multiple times per day can be beneficial to blogs. If for some reason you're not available to post multiple times a day, then you should strive to post tindle and associates at least once a day. This is what nearly 95% people who read this post should do.

You should definitely post this often if you run one of the following blogs, or engage in one of the following business strategies.

Informational/Tips Blogs

This blog, for instance, focuses primarily on blogging, Internet marketing and SEO tips. It provides valuable information for those who visit it regularly.

To be branded as an authority in your niche, your blog needs to have as much helpful, quality content on it. You can post 3-5 times per day if that is what you want.

Most blogs on the Internet (including yours) will fall into this category.

Personal Blogs

Let's face it - personal blogs usually don't get much traffic. The previous rule about readers coming solely for personal benefit once again applies here.

There's little benefit a reader can gain from your personal blog unless you're A.) Hilarious or hilarious. Fantastic writer, who can keep people spellbound.

You probably aren't. But let's just suppose that you decide to go ahead and start a personal blog regardless. You should be posting once per day.

For most personal blogs, I wouldn't recommend more than once a day (because hey - people like to have a little time to think about themselves, and not just you).

If you want to get any traffic, however, it is best to do this at least once per day. Because people who follow your blog often think that you are a great writer and funny person. They need to get their daily doses of great humor (but don't go overboard).

The benefits

No doubt about it, there are certain benefits you get from posting daily that you won't get if you post less often.

Search Engine Optimization

While this can't be proven,it is becoming more clear that Google favors blogs who post content regularly throughout the day.

When you publish a new post, Google is automatically notified. Eventually, their spiders will get to crawling your pages and ranking them.

If they are notified quite often, that means you blog often. If you blog often, that means that your blog is active and regularly providing content to your readers.

This cannot be proved, but it is a trend that I have observed after doing research in the SERPs.

Alexa Ranking

Although posting 10 times a day mean that you'll automatically be promoted to the top 1000 blogs, the blogs that engage a higher-frequency posting schedule often rank higher, compared to blogs that post less frequently with the same quality standards.

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on Mar 02, 23