Blog Posting - Quality vs Quantity - It's Your Decision

Blog posting consistency is one thing all bloggers need to maintain in order to attract and maintain traffic. The frequency with which new blog entries are posted to a site is another variable. There is little doubt that in the early stages of blog building the frequency of posting is a major factor in the growth rate of a site. You must publish content on your website for visitors to see in order to attract blog traffic. In the beginning stages of a blog, you will need to create a 'inventory" of content. Therefore, your posts must be more frequent. Once a blog has begun to attract a regular flow of traffic however is posting frequency still a factor?

Here is a discussion comparing the pros and cons between posting schedules concerning their frequencies and how readers and content may be affected.

1 - Frequency/Quantity

Strengths

a) Continuously fresh content is being posted to the blog.

b) Search engines will crawl your site more often if you have more blog entries. This normally results in a higher search engine ranking.

c) More entries mean that the content is likely to be shorter and easier to read.

- Weakness -

a) The more frequently you post, the less research and depth it will have. This can lead to decreased content quality or originality.

b) Posting quite frequently can also lead to a tendency to run short on relevant material. These situations can lead to temporary circumstances if the content isn't relevant to the blog's theme.

c) The 'rush' to publish an entry can result in content with less depth than you would expect in a comment on a blog. When your aim is to make money blogging your posts should be more useful to the reader since you expect them to spend money at your site.

2 - Length/Quality

- Strengths -

Blog entries that are not posted often tend to be longer and more detailed. This is particularly useful if you are trying to make money blogging as readers will see more return on your investment. This has a greater impact on people's purchasing decisions.

b) The content will be more informative if there are more entries than before because of the time spent in creating it.

c) A less frequent posting schedule may in fact be more appealing to many readers who have hectic schedules. This allows readers to have more time between visits, allowing them the freedom to keep up with any new updates.

- https://www.operazionecolomba.org Weakness -

A) Blog readers tend to read quickly due to eye strain, time constraints, multi-tasking, or other factors. This can lead to readers not understanding the value of additional research and depth that a post might offer. They may prefer a shorter, lighter read.

b) Less content means fewer search engines visits, which can lead to a decrease of blog traffic.

c) Visitors may choose to ignore a longer post if they find it too long after scanning it. This is not unusual especially on the internet where people tend to 'scan' content more than they actually read it.

Although a frequent blog posting schedule is needed in the very early stages of its development that may not be the case once the site is established. It seems to have some merit in posting occasional blog entries, as long as the content quality is high. Once your site establishes a regular flow of blog traffic these readers place more importance on quality than quantity. While frequency seems to be more important in the early stages of blog building, quality tends to sustain the popularity of your site. It all boils down to what your visitors are used to, but one thing remains constant: your content must be valuable.