Free Publicity COULD BE Recycled
from web site
After you have written a press release and get it published,
it is time to start over with a brand new one, right? Not so
fast. It is possible to recycle your pr announcements and still get very
valuable free publicity.
One effective solution to do this it to include a web link in your email
signature. You can to put it simply in a sentence saying you were
featured in the local paper or boast your company was
in the brand new Yorker magazine. If the newspaper or magazine has
a link to this article, put that in your signature as well so
anybody who is interested can read the press release without
having to seek out it.
Also, use your press release free of charge publicity at your
website . Post any favorable articles which were written
about you or your company, with permission, needless to say. Or,
write favorable articles yourself. This way you know you
have full rights to the content. It is a wise move to put a
press release kit right on your site for media relations.
Often, before a reporter will invest in performing a story, they
will check out the website. A media kit is really a way to knock
your creditability up several notches as well.
Reprints are another way to recycle for free publicity.
Send copies of newspaper stories to editors of other media
with a letter stating that there surely is another angle of the
company that wasn't pursued. Also, send reprints of local
newspapers to national publications. By sending articles in
trade publications to editors anywhere, it is possible to increase
your news release range.
Once a press release is done about you or your company,
follow up with a letter to the editor showing another
point of view. This increases the number of people who will
find out about you. Sometimes, the editorial page is all that
people have time and energy to read. If they run into your letter,
they may go back and browse the original press release.
Another very handy solution to get your name and image out there
is through testimonials. You might be in a position to pull quotes from
individuals who have tried and love your product. Utilize them
everyplace you can, web ads, print ads, pr announcements, etc.
Also, offer testimonials to others discussing how much
their product has enriched your daily life. Add your photo to the
quote a long together with your business name and website. This will
be a great source of truly free publicity.
Rod Beckwith is really a software publisher which has created "Press Equalizer," which generates FREE publicity and backlinks for its users. To find out more see: http://www.pressequalizer.com
it is time to start over with a brand new one, right? Not so
fast. It is possible to recycle your pr announcements and still get very
valuable free publicity.
One effective solution to do this it to include a web link in your email
signature. You can to put it simply in a sentence saying you were
featured in the local paper or boast your company was
in the brand new Yorker magazine. If the newspaper or magazine has
a link to this article, put that in your signature as well so
anybody who is interested can read the press release without
having to seek out it.
Also, use your press release free of charge publicity at your
website . Post any favorable articles which were written
about you or your company, with permission, needless to say. Or,
write favorable articles yourself. This way you know you
have full rights to the content. It is a wise move to put a
press release kit right on your site for media relations.
Often, before a reporter will invest in performing a story, they
will check out the website. A media kit is really a way to knock
your creditability up several notches as well.
Reprints are another way to recycle for free publicity.
Send copies of newspaper stories to editors of other media
with a letter stating that there surely is another angle of the
company that wasn't pursued. Also, send reprints of local
newspapers to national publications. By sending articles in
trade publications to editors anywhere, it is possible to increase
your news release range.
Once a press release is done about you or your company,
follow up with a letter to the editor showing another
point of view. This increases the number of people who will
find out about you. Sometimes, the editorial page is all that
people have time and energy to read. If they run into your letter,
they may go back and browse the original press release.
Another very handy solution to get your name and image out there
is through testimonials. You might be in a position to pull quotes from
individuals who have tried and love your product. Utilize them
everyplace you can, web ads, print ads, pr announcements, etc.
Also, offer testimonials to others discussing how much
their product has enriched your daily life. Add your photo to the
quote a long together with your business name and website. This will
be a great source of truly free publicity.
Rod Beckwith is really a software publisher which has created "Press Equalizer," which generates FREE publicity and backlinks for its users. To find out more see: http://www.pressequalizer.com
