You think you know email marketing?

Email Marketing is one of the most effective advertising and marketing tools available. If done correctly, it is fast, efficient, and cost-effective. You can save money by reducing the cost of advertising, postage and other costs. By avoiding the worry of whether users will see your content or ad and connect with you, you can avoid stress. Email marketing gives you the opportunity to connect directly with users online in a variety of ways.

Email marketing comes in many forms, but the two most common are Opt-in marketing and third party marketing.

It may take longer for True North Marketing to produce results, but the effort is worth it. Your list will be honest and usable because it is created organically by subscriptions and comments cards. In this case, your audience will be more interested in hearing from you. They will also interact with your business and content more often.

Third Party Marketing is a bit more difficult and less reliable. Third Party Marketing involves purchasing email lists from third-parties. The results of a third-party marketing campaign will depend on a variety of factors, such as the quality of your list and how well the user connects with your service or product.

You must then start examining the main elements of your marketing strategy once you've decided on the type of marketing you want to pursue.

1.) PLAN

Work your way up from the bottom. Plan your strategy and include the following:

• Budget
• Demographics
• Geographical Locations

Email marketing is not a one-size-fits all approach. You must know exactly where you want your campaign to go and how to execute it. Consider what kind of email you want to send, how you'll send it and when. Are you looking to begin by advertising? Offer information on a particular service or product? Do you want to start by sending those highly appreciated promotional codes out?

2.) 2.)CONTENT

Our content must be engaging and interesting to engage the reader. It must be informative, relevant and of high quality. It is important to get it right. Too much or too little writing can be fatal for your campaign. Make sure your email has a clear title, that it stands out and does not overwhelm or starve users.For more information visit page.

3.) DESIGN

It is important to avoid the most common mistakes when designing your email. It is not about using as many colourful and eye-catching banners or pictures as you can, but rather being concise and clear. Most email users use their mobiles, and the design and layout of an email are displayed differently on a mobile device than a desktop. You should also pay attention to the use of pictures. Images do not appear automatically on emails, so it's important to not rely on them solely to engage readers and encourage them to take action. Images should only enhance the textual content. The call to action is the last but not the least important element of our design. The placement of our call to actions will determine whether our emails have the desired effect or not. It is important that the call to action is placed near the top of your email, or in a prominent place. This will draw attention from the reader.

4.) CODE

It is recommended to use HTML code. It is important to note that many email services do not yet support CSS layout. We do not want our emails to be disabled once they arrive in the inbox. If you are using an email blast program, you can either input your content or text into the pre-designed coded formats provided by that programme, or pay extra for a custom designed design. In either case, code your email the most user-friendly and correct way.

5.) 5.)

You should test your email before sending it out. We can't send thousands of emails out without first knowing how they look and function. Always check the most important parts.

• Visual aspect: Look at it through the eyes of your end-user. How does it appear? Was it what you were expecting? Does the layout make sense? Are all banners visible?
• Headline: How does it appear in your email? Does it standout? Would you open it up?
• Are you putting your call to actions in the right place? Will it really call people to act? Are your contact and address details visible? Can someone easily find the unsubscribe link?

6.) KEYWORDS

Keywords can either grab the reader's attention or cause your email to be spammed. We use certain words automatically when we write, but we should be cautious not to use keywords that could be interpreted as spam. Here are some examples of words that should be avoided.

• As seen on
• Guarantee
• Buy Direct
• Clearance

Choose your words carefully. The spam filter will calculate the number of spammy keywords that you used to determine whether or not your email is spam.