8 Step Formula to Safety Communication Success
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When it comes improving the safety culture of one's organization, there is only one way you can drive change - communication.
Yet, so many safety leaders have obtained such little training in how to influence in terms of safety. Not surprisingly being the absolute key in ensuring a safety workplace.
All too often, safety leaders create boring safety slogans complete with an essay on how to keep safe. Just because they developed all the processes that people should do to keep safe, doesn't actually mean people have to hear all that detail. Actually, portion of the problem as to the reasons safety leaders tend to be poor communicators is that they are too attached to the safety process they created. They need everyone to know every little step and reason about why it's needed.
But I've got news for you personally. No-one cares. If we write or discuss safety in the hope that folks will value our safety knowledge, it backfires.
Humans are driven by self-interest. They want to know "what's inside it for me?"
It's time that safety communicators (actually, it's all workplace communicators) figure out how to create communication that is written for the listener. That covers what they have to know and is written in a manner that the reader wants to read.
After many years of helping companies with their safety communication, what I have discovered is that we now have eight essential elements that require to be included for best results.
These elements combine both left brain and right brain information that help readers better process your details.
It also helps you write really easy to understand safety communication that works towards positively changing safety behaviours.
I call this the SELLSAFE formula which includes the following elements:
Simple Emotion Look Lasting
Story Authority Focus Energy
SELLSAFE may be the art of turning your safety communication into engaging and memorable safety messages. It's about getting visitors to listen to the content, rather than pull the plug on.
Let's look at the elements in more detail:
1. https://ropeaccessspecialistsuk.co.uk/best-rope-access-specialists-london/ - Humans can only learn and remember so much information at once. The more information you give people, the more they can get paralysed by it. Prioritising information by giving a clear message, rescues people from having to workout what to do next.
Essentially, it is advisable to concentrate on one clear message and remove redundant information.
2. Emotion - Emotionally charged events burn the experience onto our brain. Our brains have evolved to learn from emotional events so that we don't put ourselves in danger.
Feelings inspire visitors to act.
There are two types of emotional content that you use: surprise and fear. Working with these kind of information in your communication enables you to make your communication more interesting (which gets attention).
3. Look and Feel - Make certain that when promoting your safety message, in a variety of mediums, that you utilize the same colours, font style, language, message and design. The reason being it generates a mental model for readers and enhances their understanding of the topic.
In addition, it is also surely got to look good (if it looks amateurish, people will ignore it) and contains to follow graphical design principles to get attention. This includes plenty of clear to see visuals.
4. Lasting - Essentially, to ensuring that your communication is lasting and memorable you should repeat your message in multiple places, multiple times. It's important that you repeat your message so that people see it at least 4-7 times. After all, the more people visit a message, the more they believe it.
5. Stories - That is my favourite communication element because if done well they can be so powerful.
Our right brain prefers stories. We remember stories better than if we were just told facts. They offer an emotional connection to information.
Stories can also be used to provide types of the impact of employees' actions on others. They are very powerful at changing inappropriate workplace behaviour. It puts knowledge right into a framework that helps staff understand how they are likely to act.
6. Authority - In the book, "Influence: The Psychology of Persuasion", Robert Cialdini talks about social proof. A proven way humans know what is correct is to look at what other people are doing. Specifically, we view behaviour as more correct in a given situation to the amount that we see others performing it.
Include the opinions of other folks such as senior leaders, customers, anyone who has been injured to supply proof about the need for safety.
7. Focus - One of the reasons why you see so much bad safety communication is because the majority of communication tries to be everything to all people. All safety communication takes a clear goal or objective that targets one topic.
8. Energy (Action) - Advertisers know that there is no point in only promoting the advantages of a new product. You need to inspire consumers to do this - by getting them to get.
However, in safety communication, it's all about getting people to take into account the safety issue and make changes with their behaviour. Always end your safety communication with the action you need.
By incorporating these elements, you will create really authentic safety communication that's easy to understand.
A few of these elements work effectively together. For example, it is possible to tell a tale that ticks off -simple, emotional, authority, focus not to mention, story!
Yet, so many safety leaders have obtained such little training in how to influence in terms of safety. Not surprisingly being the absolute key in ensuring a safety workplace.
All too often, safety leaders create boring safety slogans complete with an essay on how to keep safe. Just because they developed all the processes that people should do to keep safe, doesn't actually mean people have to hear all that detail. Actually, portion of the problem as to the reasons safety leaders tend to be poor communicators is that they are too attached to the safety process they created. They need everyone to know every little step and reason about why it's needed.
But I've got news for you personally. No-one cares. If we write or discuss safety in the hope that folks will value our safety knowledge, it backfires.
Humans are driven by self-interest. They want to know "what's inside it for me?"
It's time that safety communicators (actually, it's all workplace communicators) figure out how to create communication that is written for the listener. That covers what they have to know and is written in a manner that the reader wants to read.
After many years of helping companies with their safety communication, what I have discovered is that we now have eight essential elements that require to be included for best results.
These elements combine both left brain and right brain information that help readers better process your details.
It also helps you write really easy to understand safety communication that works towards positively changing safety behaviours.
I call this the SELLSAFE formula which includes the following elements:
Simple Emotion Look Lasting
Story Authority Focus Energy
SELLSAFE may be the art of turning your safety communication into engaging and memorable safety messages. It's about getting visitors to listen to the content, rather than pull the plug on.
Let's look at the elements in more detail:
1. https://ropeaccessspecialistsuk.co.uk/best-rope-access-specialists-london/ - Humans can only learn and remember so much information at once. The more information you give people, the more they can get paralysed by it. Prioritising information by giving a clear message, rescues people from having to workout what to do next.
Essentially, it is advisable to concentrate on one clear message and remove redundant information.
2. Emotion - Emotionally charged events burn the experience onto our brain. Our brains have evolved to learn from emotional events so that we don't put ourselves in danger.
Feelings inspire visitors to act.
There are two types of emotional content that you use: surprise and fear. Working with these kind of information in your communication enables you to make your communication more interesting (which gets attention).
3. Look and Feel - Make certain that when promoting your safety message, in a variety of mediums, that you utilize the same colours, font style, language, message and design. The reason being it generates a mental model for readers and enhances their understanding of the topic.
In addition, it is also surely got to look good (if it looks amateurish, people will ignore it) and contains to follow graphical design principles to get attention. This includes plenty of clear to see visuals.
4. Lasting - Essentially, to ensuring that your communication is lasting and memorable you should repeat your message in multiple places, multiple times. It's important that you repeat your message so that people see it at least 4-7 times. After all, the more people visit a message, the more they believe it.
5. Stories - That is my favourite communication element because if done well they can be so powerful.
Our right brain prefers stories. We remember stories better than if we were just told facts. They offer an emotional connection to information.
Stories can also be used to provide types of the impact of employees' actions on others. They are very powerful at changing inappropriate workplace behaviour. It puts knowledge right into a framework that helps staff understand how they are likely to act.
6. Authority - In the book, "Influence: The Psychology of Persuasion", Robert Cialdini talks about social proof. A proven way humans know what is correct is to look at what other people are doing. Specifically, we view behaviour as more correct in a given situation to the amount that we see others performing it.
Include the opinions of other folks such as senior leaders, customers, anyone who has been injured to supply proof about the need for safety.
7. Focus - One of the reasons why you see so much bad safety communication is because the majority of communication tries to be everything to all people. All safety communication takes a clear goal or objective that targets one topic.
8. Energy (Action) - Advertisers know that there is no point in only promoting the advantages of a new product. You need to inspire consumers to do this - by getting them to get.
However, in safety communication, it's all about getting people to take into account the safety issue and make changes with their behaviour. Always end your safety communication with the action you need.
By incorporating these elements, you will create really authentic safety communication that's easy to understand.
A few of these elements work effectively together. For example, it is possible to tell a tale that ticks off -simple, emotional, authority, focus not to mention, story!
