Top 10 Reasons to Use 10 Minute Mail

10min email was started in 2014 by a couple of SEOs who saw the benefits of scheduling regular email blasts to drive more traffic, leads, and sales to their websites. While many successful businesses now rely on email marketing to grow their brand, the majority of entrepreneurs and marketers struggle with creating engaging content that will resonate with their audience.

If you're looking to increase engagement and grow your business with email marketing, these are just some of the top reasons you should consider using 10 Minute Mail:

Content Creates Interest

You'll notice that the content that gets the most reaction and engagement from readers is the stuff that's relevant to their interests. For example, if you're writing about travel, you might want to research and learn about the interests of your audience to provide more value. While you want to ensure that your email content is engaging, it's also important to understand your subscriber's interests to provide more value. This is a crucial point that a lot of people neglect, but it's essential to developing engaging content.

Boosts Traffic To Your Website

Let's say that you have a travel blog. You might want to consider using 10 Minute Mail to send an email every two weeks to your subscribers with a fresh blog post about travel trends or destinations. You'll notice that the more you engage with your audience with relevant content, the more they'll come back for more. Of course, you don't want to bombard your subscribers with too much content, but the key is to provide enough value to keep them subscribing.

Diversifies Your Marketing Channels

One of the benefits of having a marketing automation platform is the ability to build and test different marketing campaigns simultaneously. For example, you might want to test an email campaign that includes a discount code as well as an offer to get exclusive gear that your audience might find valuable. You can't pull this off with a traditional email marketing service since you'd have to setup and cancel each campaign individually. Plus, when you're dealing with several million dollars worth of monthly marketing budgets, you want to be sure you're getting the most value out of every dollar.

Improves Email Open Rates

The average open rate for marketing emails is only about 2% and that's pretty low, considering emails get passed around hundreds of times before they're read. Email blast services that implement AI and machine learning to engage with subscribers and improve open rates vary from 2-5% depending on the platform and how well you utilize it. This is a massive improvement from the 0.5-1% open rates you'd see with a basic email marketing service and it's all thanks to the sophisticated email automation that AI-enabled platforms provide.

Creates More Loyal Audience

A major challenge that most online businesses face is getting and keeping their audience engaged. Once your audience gets bored or frustrated with your content, they'll quickly stop engaging and drifting away to the competition. This is why it's crucial to find ways to keep your audience interested in your content and to grow their engagement with it. One strategy that worked well for me is to experiment with different email templated for different types or brands of customers. For example, you might want to create an 'enterprise' email template for customers who are buying computer equipment and a different email template for customers who are buying travel packages.

More Relevant To The Audience

When you're focusing on attracting and engaging a certain audience with your content, it's crucial to ensure that your email marketing is relevant to them. This means that you should be using keywords and targeting relevant messages to the right audience. If you do this successfully, you'll find that consumers who are specifically searching for products or services related to your niche start to see your email blasts and naturally click on the links inside. This in turn generates more leads and sales for you.

Boosts Website Conversion

Even if you do everything right with your email marketing campaign, without a properly set up and tracked website, you'll never know how many readers you've lost along the way. Because of this, it's important to work with a digital marketing agency that's focused on growing your web traffic and converting this traffic into paying customers and recurring revenue. An added bonus is that they'll help you set up email campaigns that will engage and convert your audience into customers.

More Personal Touch

The key to engaging an audience and getting them to remember your content is by providing them with a personal touch. This could be as simple as including an introductory paragraph about how they can also benefit from your content or offering a free guide to help them achieve their own personal goals. There are many ways to provide a personal touch, so long as you're consistent across all of your marketing platforms. When a subscriber feels like they're getting value and that you've provided something personal, it makes them much more interested in what you have to say and much more likely to listen and engage with your content.

Lifespan Of The Email

One of the things that make AI-emailed so valuable is that they allow you to send the same email to different subscribers with different content. This is great for getting value to your audience while also keeping them interested through continuous delivery of new and interesting content. When someone signs up for your email list, they expect to receive regular emails from you with helpful and valuable information. Because of this, many email marketing services offer a lifetime of email to subscribers as a selling point. While this may be tempting, it's best ignored. Instead, focus on creating and maintaining value for your audience through quality content.

With these perks and more, why wouldn't you want to try and grow your business through email marketing?