In today?s overcrowded ecommerce landscape, businesses have to find unique and attention-grabbing means of standing right out of the competition. One great strategy for doing this is through custom packaging ? particularly with custom boxes.
Custom boxes allow a business? brand to visit throughout every part of the shipping and handling process, making certain customers are left having an unforgettable impression at each touchpoint.
What Is a Custom Box?
Just how we shop has drastically changed since the advent of the internet. In 2022, U.S. eCommerce revenue racked up a total of $904.9 billion, and estimates claim that this number will probably increase in the years ahead. Online shopping produces an incredible increase in packaged and shipped goods, creating an opportunity for businesses to utilize custom-print boxes as another solution to educate consumers about their offerings.
Branded products and shipping boxes are essential for marketing-savvy companies. Custom packaging serves to legitimize and advertise the organization within industry. Using product boxes to boost brand visibility and enhance the customer experience is a smart strategy.
Let?s take a deeper look into what it takes to customize boxes for presentation and shipping.
Can You Customize Cardboard Boxes?
Yes, you certainly can! The variations available to customize cardboard boxes are nearly limitless. Cardboard packages and shipping boxes lend themselves extraordinarily well to customization in both form and functionality. Cardboard boxes protect and preserve contents while resisting folds, tears and breakage. Plus, they are available in a number of different sizes and thicknesses. Whether you?re searching for a standard box or desire to invent something original and unique, customized cardboard boxes are among the easiest and most affordable options for creating your branded packaging collection.
4 Forms of Custom Boxes
1. Custom Shipping Boxes
The custom box industry is booming. Assuming you have any doubt about custom box popularity, consider the following: sales for customized shipping boxes are expected to top over 35 million in the coming years. If you ship products to consumers, you?re likely to want to consider designing a custom shipping box, not only for the sake of branding but also to stay competitive in today?s saturated online marketplace.
Several factors determine the best custom shipping box for the company. In the event that you sell a number of products, consider in the event that you?ll require multiple shipping box sizes. If you?re shipping fragile or perishable items, you?ll have to work with a designer to determine the thickness of the box and if any inserts or protective inner packaging are needed.
Finally, you?ll want to consider how exactly to incorporate your brand in your custom shipping boxes. If the color scheme is really a significant facet of your brand, you may want colorful shipping boxes. For popularizing your logo or tagline, consider how to include them on a package with maximum exposure. When it comes to custom shipping box design, your alternatives are vast, so be sure to carefully look at a shipping box that best represents you.
2. Specialty Boxes
Have a unique product that requires a particular design? Crafting a specialty box that showcases your product can be a major element in how your visitors experience your brand. A confident customer interaction translates into brand loyalty.
Here?s an excellent example of what sort of specialty box design can build client satisfaction and allegiance. In order to improve your health, a coffee drinker started replacing their frequent daily caffeinated coffee infusions with tea. In searching for options, they happened upon Hanger Tea, a tea that had a five-star rating and multiple reviews that are positive. Critics talked little about the flavor of the teas but went on and on about how much they loved the packaging. Needless to say, this coffee drinker was intrigued and ordered it. And guess what arrived? Tea bags on little cardboard hangers in a closet-shaped box. Now
order custom printed boxes online ?s great packaging!
By designing a specialty box for your products, you?re providing added value to your customer that goes beyond the merchandise inside. It tells customers you value your products. This practice boosts recognition and loyalty to your brand and will create lots of online buzz.
3. Custom Mailer Boxes
Custom mailer boxes can include many design elements and brand signifiers. Typically manufactured from corrugated cardboard, they also offer the added advantage of protecting your products during shipping. Sending products via mail is typically less expensive than other delivery methods, saving your customers shipping and handling charges.

These days, a lot of our mail includes flyers we don?t have enough time or inclination to review. Providing your customers with an attractive, exciting package within their mailbox is really a terrific way of standing out on the list of crowd while giving customers a little added boost when they grab their mail. For instance, the favorite beauty subscription service Ipsy recently upgraded its custom mailer boxes to a bold pink, their brand color. When subscribers head to their mailbox, they have an instantly recognizable pink box that, undoubtedly, they open eagerly.
4. Custom Boxes for Small Businesses
For a small business, finding a way to stick out in the hectic eCommerce market could be challenging. Crafting a custom box solution is functional and provides a relatively inexpensive, consistent marketing tool that may set your business apart.