Shopfitout Auckland

One of the most exciting events to hit shop fit out auckland this summer was Shopfitout Auckland. A collection of New Zealand's leading brands came together with a common theme; to celebrate the beauty of nature and its products.

The concept behind Shopfitout Auckland was to bring nature into the city and create a ‘breathing space' where people could relax, recharge and reconnect with nature. The brands that took part in this celebration of nature included Piutau Artistry, KERZO, and Urban Decay. Three great brands that promote sustainable and eco-friendly living were also there: TK Maxx, Muji and Benetton.

The exhibition was open to the general public and attracted thousands of visitors. Over 70,000 people visited the exhibition over the six-day exhibition period, making it one of the most popular events of the summer in Auckland. This is in part thanks to the collaboration between the three fashion weeks: the Auckland Winter, Spring and Summer Fashion Weeks. The fashion weeks promote fashion and lifestyle events, as well as supporting emerging designers – giving more people the opportunity to see more unique designs.

One of the highlights of the summer was the fashion show. The collection of unique and innovative designs was on display and available for purchase. The brands at the show not only demonstrated their products but also the designs that they are passionate about. This is a great way to promote their products; showing what else is out there and allowing the general public to see the designs that they come up with. This shows that the brands are more than just fashion businesses; they believe in giving back to the community and have a heart for social justice issues.

The Brands At The Show

Piutau Artistry: The New Zealand jewel in the crown, Piutau Artistry are best known for their organic, fair trade and locally sourced Māori products. They pride themselves on being a part of the resurgence of Māori fashion. This year, the company showed a wide range of jewellery and accessories as well as some exceptional textiles. All of which were created using traditional Māori weaving techniques and motifs.

KERZO: One of the most ethical and sustainable big-name fashion brands, based in Japan, KERZO are best known for their beautiful wicker baskets and picnicware. This year, the company used their signature material, wicker, to create a range of chic and durable outdoor furniture. The brand were represented by their New Zealand distributor, Outdoor Furniture NZ, which brought a wide range of wicker furniture for sale.

Urban Decay: Another sustainable and ethical big-name brand, which has quickly become one of the world's most famous fashion labels, the makers of Urban Decay are best known for their distinctive, hand-finished wood grain patterns on their stainless steel hardware. This year, they presented an innovative collection of eyewear and sunglasses – created using only the natural wood grain patterns on their stainless steel. This is just one of the many eco-friendly and sustainable products that the brand sells.

TK Maxx: A high-quality fashion brand sold internationally, known for their glamorous evening wear, TK Maxx have recently expanded into the New Zealand market – with a store in Auckland. The brand are committed to creating long-lasting, sustainable fashion and are represented at the exhibition by their full range of luxury accessories for women.

Muji: An international brand with a strong New Zealand focus, best known for their minimalist designs and colourful, soft fabrics, which are both comfortable and stylish. Best known for their signature checks, the brand showcased a wide range of men's and women's clothing, as well as homeware products. The brand also sell fair trade products, which enables more sustainable fashion options for the people who buy their products.

Benetton: Another global brand with a strong New Zealand presence, best known for their checked fabric and innovative prints, presents a striking contrast to other brands at the show. The designers of Benetton create modern classics that are luxurious, yet simple and practical. The brand also sell fair trade products, which enables more sustainable fashion options for the people who buy their products.

Behind The Scenes

This year, the companies behind the scenes that made this all possible were also represented. There were four stages to the process from idea to finished product. We were able to see the designers' sketches come to life and the unique creations that they come up with. What really sets this exhibition apart is the collaboration between the brands. This is a great example showcasing unique New Zealand designs and their creators.

We were also able to see some of the designs being manufactured, which adds another level of engagement for the general public. A lot of hard work goes into making these unique and innovative designs – and the companies that created them are dedicated to sharing their passion and talent with the world. This shows through in the exceptional designs that they have created. A true celebration of New Zealand's great outdoors.