The leading name for the iGaming industry, Practical Play, continues to expand its operations across regulated markets.

Most recently, the supplier announced that it would work with bet365 for Ontario. With this agreement, the provider will now integrate the live casino into the operator's platform and provide more premium game entertainment to many players.

Practical Play is a renowned producer and distributor of online gambling content for the industry with numerous acquisition partners over the past few years. It boasts a sophisticated portfolio of live casinos, virtual sports, bingo games, and numerous slot titles available through one API. In addition, every month, the studio produces several new slots.

Under the latest terms of the contract, the leading supplier has now decided to launch a live casino vertical service and pay 365 days specifically for Ontario. Now, local players from well-known game brands can enjoy vendors' best-performing live casino titles, including Sweet Bonanza CandyLand™ and newly released but promising games such as PowerUp roulette.

However, this is not the iGaming supplier's debut in the province, which was already operational in November 2022. This was done in collaboration with North Star Gaming. Players on the operator's online gaming platform, NorthStar Bets, now have access to providers' biggest hits, such as Sugar Rush™ and Gates of Olympus™.

The latest contract with bet365 is the iGaming Supplier's second contract across Ontario and North America. But the company has no plans to be the last, as more states in the United States and Canada are looking to introduce their own online gambling frameworks, and it plans to explore more opportunities in the local market.

Studio COO Irina Conides said the new contract in Ontario was another important move for suppliers as they resumed work on expanding in legitimate markets. She added that the company is pleased to offer more premium content for players in the province while strengthening the operator's products with the best games in the field.

Growth in Latam Region
In addition to expanding throughout North America, Practical Play seeks to become a popular name in Latin America. In November 2022, the supplier agreed to supply Brazilian operator Bingolar with three industry-leading vertical products: slots, live casinos and virtual sports for local athletes to enjoy.

In terms of slot play, Brazilian platform users can now access titles such as Gates of Olympus™. Live Casino then offers classics based on game shows such as Sweet Bonanza Candyland and mega wheel. And virtual sports verticals feature a variety of popular sports, including greyhound, horse, and car racing.  릴게임