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In September 2010, a novel full-web page interactive TippEx advertising marketing campaign was launched on YouTube, where your complete watch web page was simulated in a Flash viewport. Since July 2011, the phrase "YouTube" is placed after the video title within the watch web page title, whereas earlier than it until then. In Might 2011, YouTube reported on the corporate blog that the positioning was receiving more than three billion views per day, and that 48 hours of footage are uploaded every minute. In 2012, YouTube reported that roughly 60 hours of new videos are uploaded to the location every minute, and that around three-quarters of the material comes from outside the U.S.

Later, in January 2012, YouTube said that the determine had increased to 4 billion videos streamed per day and sixty hours. newsvistanetwork.com , a YouTube software engineer, revealed in April 2011 that 30 percent of videos accounted for ninety nine % of views on the positioning. Reside streaming was introduced in April 2011, initially rolled out to pick customers and later expanded. In March 2012, preview tooltips for the video player's seek bar were launched on the desktop internet front end, initially available on choose movies and step by step rolled out. This function permits the viewer to additionally preview portions of a video by hovering above the search bar with the mouse cursor, whereas solely the time stamp was indicated before.

For videos longer than ninety minutes, a magnified portion of the seek bar was moreover displayed since to facilitate effective in search of. In December 2011, YouTube launched a brand new model of the location interface, with the video channels displayed in a central column on the house page, much like the information feeds of social networking websites. In October 2010, Hurley introduced that he would be stepping down because the chief executive officer of YouTube to take an advisory function, with Salar Kamangar taking over as the top of the company. In June 2011, YouTube began experimenting with reaction buttons, allowing customers to react to videos with a mess of expressions, much like Fb's 2016 response buttons, although YouTube removed response buttons quickly after.