collectID Evolves into ZATAP

In a bold and transformative move, leading "phygital" platform collectID officially announces its transformation into ZATAP, which was first launched in September as a brand new app and brand for consumers. This strategic shift to fully move to ZATAP to support both consumer and business operations is a sign of the company's dedication to revolutionizing the brand-consumer interaction landscape and bringing unparalleled joy to its users by enabling seamless connectivity between physical and digital realms.

David Geisser, CEO and co-founder of collectID David Geisser, co-founder and CEO of collectID, expresses his excitement about the company's development, stating, "From our inception in the year 2018 to verify physical items within the digital world, collectID has grown into something much more substantial. We are now working to build a brand which delights users and matches our creative approach to developing 'phygital' products. This is possible because of our dedicated team and our partners, and we are eager to see the positive effects ZATAP has on both the business and the end-users."

Businesses one tap away from Your Customers

While the company's B2B operations continued to operate under the collectID name after announcing ZATAP on September 1, they are now set to be operating as part of ZATAP Business. ZATAP Business under the ZATAP Business umbrella. This shift demonstrates ZATAP's determination to provide a unique platform that allows brands to connect with their customers in a way they have never before. The technology ensures product authenticity and turns every product into a compelling storyteller, forging more powerful bonds with customers.

The major part of ZATAP Business is the ZATAP Product Cloud Platform, consisting of the following functions:

• Content Management System: Dynamically Add Content, Run Campaigns
  

  
  

• Data & Insights: CRM to Track Product Interactions and User Engagement
  

  
  



• Front End: EZETAP Mobile App, Customer Mobile App, Web-App, API
  

  
  



• Physical Identifiers: Encrypted NFC Tag, Non-encrypted NFC Tag, QR Code
  

  
  



• Support Services: Customer Support for End Users and Strategy Consulting, as well as assistance with Content Production and Marketing Execution
  

  
  

ZATAP is poised to set the benchmark for phygital industry, shaping a future where products not only authenticate but also excite. Geisser adds, "We envision a future where every product tells a captivating story, builds trust, and creates meaningful connections. https://collectid.io/collectid-evolves-into-zatap/ aim to further expand our leading position in the phygital industry and to work with all major sports organizations and biggest names in fashion."

Consumers Just One Tap Away From the ZATAP Experience

ZATAP gives consumers a revolutionary experience. The app allows users to not only authenticate the products they purchase but also to immerse themselves in the stories and experiences that each product offers.

Features of Owning a ZATAP Product:

• Digital Meets Physical: ZATAP is a bridge between physical and digital worlds by providing users with an immersive experience, where users can unlock special content, deals, as well as rewards and utilize their products in the virtual dimension (i.e. video games).
  

  
  




• Authentication System: The app offers a revolutionary authentication system that is based on ZATAP's own proprietary technology. The system, which is made up with encrypted NFC tags, and Blockchain guarantees the highest security available that is available and allows users to confirm whether they're buying genuine products with complete confidence.
  

  
  



• Tickets: The products can be used to obtain tickets to events and special events, leveraging the power of a ticket to gain access only.
  

  
  

About ZATAP

ZATAP is a cutting-edge Product Cloud Platform that redefines the way consumers connect to their favourite brands. Their goal is to make people happy by bringing physical products into the digital dimension and delivering a truly immersive physical experience for both fans and consumers. With headquarters in Switzerland and New York City, ZATAP collaborates with companies around the world like Hugo Boss, McLaren Racing, Alpine Racing, Universal Music, Atletico Mineiro, AS Monaco, and the Nashville Predators from the NHL.