If you've experienced business long enough, you know gaining new business is essential to the growth of your company. In a few industry's new blood may be the lifeblood of the business enterprise and without it, you die. To be able to reach your full potential in your venture, you then will need to have ongoing marketing strategies that will grow your business every year.
Numerous Award Shop owners desire to develop corporate business and gain them as a regular account. In the end, who wouldn't want a nice repeat account with a corporation like, American Airlines or Wendy's? Gaining these kind of monthly accounts can boost your business and may also be used to secure other accounts as well.
Think about this... you have an engraving business and you also supply numerous products from plaques, trophies, badges, pens, etc... and you also want to develop a merchant account together with your local McDonald's. You may or might not know the owner, manager or anyone employed there on a personal basis at this time. However, when you do introduce yourself and your line of business, anticipate to hand the "decision maker" an impressive item. Not just a simple business card together with your contact info, give them something that will cause them to remember you.
Here's the idea... A lot of people enjoy receiving something that has been personalized for them, something with their name on it. You as an engraver have a variety of items it is possible to engrave and show the manager as gift, introducing your organization. Another impressive look is to have their logo design or corporate insignia engraved on the piece as well. I suggest developing a "sample" of what you will prefer to do for them on a monthly basis and plant the idea for them to present a worker of the Month award.
Present the dog owner (or manager) with a 7x9 designer plaque which has their corporate logo and name engraved on it, along with wording that best describes the appreciation award. If you do not currently have their logo on file, you can obtain it quite easily by searching the net for logos & clip art online. Additionally, create for them a name badge that also offers their name and logo on it. Plan to leave these items behind as a free of charge sample, demonstrating your services and products.
Another nifty move to make is show them a large perpetual plaque. Something around a 10x13 with a good brass header plate that has their corporate logo engraved large. In
Visit this link that you own a laser engraver, laser their logo on black brass and present it on a walnut board. Also, double plate the header having an additional little bit of gold brass and it'll cause the engraved logo to stand out more on the brass plate.

Having an Employee of the Month award is ideal for showing appreciation to workers who do their job well. This will create an ongoing month-to-month award program that will enable you to showcase many other products available for you for them. Think about it, if you are the main one doing their awards and then they need a banner for a special promotion, they will call you. It's your company that is on the forefront of their mind, due to them calling or seeing you each month for their Employee of the Month awards. Including getting additional nametags designed for new employees that are hired each week, month or quarter.
Establishing this kind of account will enable you to generate more accounts exactly like it. Imagine going to
Mikes phenolic labels with the same idea and adding the truth that you already do it for McDonald's, Wendy's, etc... Thus giving you more clout and in turn builds your corporate business faster.
Using these kind of ideas to "get your foot in the door" will capture new business for the award shop and continue to grow your business.