With those results, I switched to Topics to see if there was a stand-out category. It looks like flooring, vinyl and tile all took big hits, and those are core keyword groups for a flooring business. These range from major algorithm updates to small freshness updates. Lost ranks can come from different directions, internal and external. For either your own content or a competitor's contempt there are some actions to take--and of course, questions to ask.
Lastly, don’t forget to add visuals to further appeal to the site users (see previous step). But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic. And
Seo Service to helpful content about keyword research, content, and more. A great way to find broken links is to look to your competitors. That’s because your content is a drop in an ocean of blog posts, videos, Instagram stories, and Facebook posts that come out every single day. That’s because, as you might already know, Google’s algorithm takes into account backlinks.
As with the previous steps, enter the domain name into Ranking History. Use the default time setting of "the past year" to get a sense of their most recent growth. In this example, the page biteable.com/youtube-ideas ranked highest in October 2021. If you can go back to see what the page looked like at its strongest, that can give you the version to emulate. Fortunately, the Ranking History tool includes a link to the Wayback Machine for every URL listed.
Free tools to improve your rankings
Demonstrate your SERPs domination through multiple visibility metrics tailored to your unique set of keywords and markets. Track up to 50 competitors targeting the same keywords without any additional cost. Check out my guide packed full of actionable SEO tips to increase your rankings. So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages. We may not be able to confirm that Google uses click-through rate as a direct ranking factor. But there’s no doubt that you want to get as many clicks (from the right audience) as possible anyway.
It’s in this way that nofollow links on social media can turn into followed links from other websites. Occasionally, when you share something on social media, someone may see it, look at it, and later link to it from their own website. This link will most likely be followed — that is, it will tell Google that they endorse you, and will cast a “vote” for your site that impacts your rankings. Ranking a new website is a long-term strategy that takes some time to get results. With the right SEO tactics, you’ll see your site climb up in Google’s search results in no time. Google rich snippets are created by adding schema markup or structured data to your web pages.
By using this tool you can discover useful insights on your high-traffic keywords. The next step will be creating a unique SEO strategy for your business. Based on the data you gather, you may decide to only use keywords with a lower competition or where it’s clear a user is trying to buy something. It will determine your ranking based on your keywords and several other factors like content quality, authoritativeness, backlinks, and more. The developers determined that the cause for the server instability was the implementation of a JavaScript-developed Single Page Application (SPA).
Understanding Search Engine Algorithms and E-E-A-T
They do that, for example, through tools like PageSpeed Insights, Google Analytics, and Google Search Console. I recommend that you use all of them, but especially tools like Search Console because it is directly tied to how Google sees your website and the errors it finds on it. These search result pages answer specific search queries which are made up of keywords and phrases. Google’s AI is also able to understand the meaning behind each query – and therefore processes them in concepts rather than just individual words. This algorithm works similarly to the way we humans understand and process language – and is therefore called Natural Language Processing (NLP). It allows you to monitor both desktop and mobile keyword rankings for multiple keywords, up to 10K to be exact.

Bonus Step #1: Boost Your Click-Through-Rate
It is probably accurate to say that Google is always playing a “catch me if you can” type of game with website owners. Because appearing higher in Google can potentially bring in millions of revenue, it is in webmasters’ interest to try and get an advantage. In short, when a certain behavior gets exploited to gain an advantage in the search results, Google is sooner or later going to catch up and penalize it.
This page includes more detail on the different types of updates Google makes. These are also high volume groups, so it makes sense that the biggest click losses would come from high volume (and high click) terms that have a little room to give. Losing 5 clicks from a niche keyword doesn't make as loud a noise.