Google Ranking Factors Improving Rank on the SERP
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News-related terms will typically show content that has been updated in the last few days or hours. Core Web Vitals is a set of three tests that Google uses to measure the experience a user has on a page. Ahrefs speculates that Google has some other way of measuring user satisfaction, even if it’s not any of the metrics mentioned above. Your keyword use should be natural and you should only include them when it makes sense to do so. For example, a food and drink website has a high topical authority for recipes, but a low topical authority for B2B software reviews. Google clearly acknowledges the importance of intent by dedicating a whole section of its Search Quality Guidelines to discussions around the topic.
While there’s nothing much you can do regarding this aspect if you are a brand new content, optimizing your site from the get-go can help in the long run. If your site ‘matured’ as a well-optimized website with the consistent publication of high-quality content, you can stay ahead of your competition. Exact-match domain names (domain names that include the target keyword in the URL) can help you rank as long as the website is indeed relevant and valuable to the target keyword. Keep in mind that Google has announced that it will penalize exact-match domain names that are not relevant. If the topic you cover doesn’t require long content, don’t force it. Maintaining quality over a longer content is obviously also more difficult, so put this into consideration.
For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. Before we get into the top 10 Google ranking factors around which you can optimize your website pages, let’s first go over the different types. Since backlinks pass on its link juice and authority onto the destination page, no website would want to dilute its high authority status by linking to a spammy, low quality page. That’s why backlinks from high authority domains continue to remain among the strongest indicator about a page’s quality.
However, manually checking rankings this way is very time-consuming and inefficient. The most direct way is to simply search for your target keywords in Google and see where your pages appear in the results. Once that organic traffic lands on your page, you need to convert them. OptinMonster is the world’s #1 conversion optimization kit that helps you drive more traffic, grow your email list, and boost revenue. Related ResourceSee The Ultimate Guide to SEO Link Building to learn the tricks & techniques the experts are using to build quality links. You can apply AIOSEO’s internal linking recommendations in 1-click without manually editing each post.
Google wants content to be quality and have some length to it. While writing more words to stretch out the size is never advisable, if a subject calls for depth, give it depth. For example, if they use the word “compare,” they’re likely trying to decide between buying a product. And if they use the word “buy,” they want to make a purchase. But the best idea is to start using Google Search Console (if you’re not already).
The concept is important for all niches, but especially for anyone in YMYL niches, such as finance or health, where the results can really impact the user’s life in a significant way. Google’s Search Quality Raters Guidelines used to be a closely guarded document at Google that was eventually leaked online. Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites. Google is striving to always surface the best results, so machine learning systems have been developed as part of the move towards parsing natural language queries. Google can understand the difference between “cheat” as a disingenuous person and “cheat” as a way to game a system (as in cheat code).
This can help you see to what extent your competitors have covered your target topic. For example, you can choose to only show keywords that are in the form of a question. All we know for sure is that there are many SEO factors that influence your rankings either directly or indirectly.
A few high-quality, trusted links to your site can help Google put together some of the puzzle pieces, but still, this is unlikely to be a significant ranking factor. Google has noted that local results favor the most relevant results and that businesses with complete information will be prioritized. Breadcrumbs help Google to assess the hierarchy of how your pages are arranged. Right now, we know it can help Google categorize pages, and that Google treats breadcrumbs as normal links in PageRank.
Kyle Roof is a huge advocated of keyword density and placement, saying that Google is essentially an algorithm who is scanning keywords to find obvious clues about a page. Google has confirmed that it discovers new pages to index by following links from known pages. It’s hard for studies to measure how important searcher intent is. But, there is wide agreement that you can only rank if you answer the question posed by the searcher. John Mueller from Google did state that relevancy and quality of links is much more important than volume of links. We’ve looked at various sources, studies, and reports — along with what Google says about each subject — to highlight everything you need to know about increasing your ranking.
This one is not a direct ranking factor, but it can still impact the performance of the page, including ranking factors like loading speeds, along with user experience. So Bing Ranker for ranking, but still good to keep in check. Google itself has confirmed 404 pages do not impact how your other URLs rank, easily dispelling that ranking factor myth. Broken links and pages, however, can provide a poor user experience (so they should be found and updated when possible). Confirmed by Google as ranking factors, these three signals determine the popularity and geographical closeness of a business along with how relevant it is to the specific search.
Get Your SEO Audit
While there’s nothing much you can do regarding this aspect if you are a brand new content, optimizing your site from the get-go can help in the long run. If your site ‘matured’ as a well-optimized website with the consistent publication of high-quality content, you can stay ahead of your competition. Exact-match domain names (domain names that include the target keyword in the URL) can help you rank as long as the website is indeed relevant and valuable to the target keyword. Keep in mind that Google has announced that it will penalize exact-match domain names that are not relevant. If the topic you cover doesn’t require long content, don’t force it. Maintaining quality over a longer content is obviously also more difficult, so put this into consideration.
Mobile-Friendly / Mobile-First Website
For example, WordStream has been publishing high-quality content about PPC for a long time now, so Google has come to see us as a trusted source in this niche. But if we were to publish a super high-quality post about, say, robotic process automation, our chances of ranking for that keyword are slim. Before we get into the top 10 Google ranking factors around which you can optimize your website pages, let’s first go over the different types. Since backlinks pass on its link juice and authority onto the destination page, no website would want to dilute its high authority status by linking to a spammy, low quality page. That’s why backlinks from high authority domains continue to remain among the strongest indicator about a page’s quality.
However, manually checking rankings this way is very time-consuming and inefficient. The most direct way is to simply search for your target keywords in Google and see where your pages appear in the results. Once that organic traffic lands on your page, you need to convert them. OptinMonster is the world’s #1 conversion optimization kit that helps you drive more traffic, grow your email list, and boost revenue. Related ResourceSee The Ultimate Guide to SEO Link Building to learn the tricks & techniques the experts are using to build quality links. You can apply AIOSEO’s internal linking recommendations in 1-click without manually editing each post.
Google wants content to be quality and have some length to it. While writing more words to stretch out the size is never advisable, if a subject calls for depth, give it depth. For example, if they use the word “compare,” they’re likely trying to decide between buying a product. And if they use the word “buy,” they want to make a purchase. But the best idea is to start using Google Search Console (if you’re not already).
What are Google ranking factors?
The concept is important for all niches, but especially for anyone in YMYL niches, such as finance or health, where the results can really impact the user’s life in a significant way. Google’s Search Quality Raters Guidelines used to be a closely guarded document at Google that was eventually leaked online. Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites. Google is striving to always surface the best results, so machine learning systems have been developed as part of the move towards parsing natural language queries. Google can understand the difference between “cheat” as a disingenuous person and “cheat” as a way to game a system (as in cheat code).
This can help you see to what extent your competitors have covered your target topic. For example, you can choose to only show keywords that are in the form of a question. All we know for sure is that there are many SEO factors that influence your rankings either directly or indirectly.
A few high-quality, trusted links to your site can help Google put together some of the puzzle pieces, but still, this is unlikely to be a significant ranking factor. Google has noted that local results favor the most relevant results and that businesses with complete information will be prioritized. Breadcrumbs help Google to assess the hierarchy of how your pages are arranged. Right now, we know it can help Google categorize pages, and that Google treats breadcrumbs as normal links in PageRank.
Kyle Roof is a huge advocated of keyword density and placement, saying that Google is essentially an algorithm who is scanning keywords to find obvious clues about a page. Google has confirmed that it discovers new pages to index by following links from known pages. It’s hard for studies to measure how important searcher intent is. But, there is wide agreement that you can only rank if you answer the question posed by the searcher. John Mueller from Google did state that relevancy and quality of links is much more important than volume of links. We’ve looked at various sources, studies, and reports — along with what Google says about each subject — to highlight everything you need to know about increasing your ranking.
This one is not a direct ranking factor, but it can still impact the performance of the page, including ranking factors like loading speeds, along with user experience. So Bing Ranker for ranking, but still good to keep in check. Google itself has confirmed 404 pages do not impact how your other URLs rank, easily dispelling that ranking factor myth. Broken links and pages, however, can provide a poor user experience (so they should be found and updated when possible). Confirmed by Google as ranking factors, these three signals determine the popularity and geographical closeness of a business along with how relevant it is to the specific search.
