How to Run Ads on Telegram: A Complete Guide
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Telegram has become one of the extremely popular messaging apps, craigs list 800 million monthly active users. If you want to advertise your business, brand, or content, ads telegram give a great chance to reach an international audience.
Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public places channels with more than 1,000 subscribers. This guide will walk you through how you can run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that can be found in large public channels with at the very least 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable connect to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach numerous active users globally.
Privacy-Focused: No personal information tracking, so that it is a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, look at the Telegram Ad Platform at ads.telegram.org and log in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select the text and country in which you want your ad to seem.
Create Your Ad Message
Write a short and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a hyperlink to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public channels with 1,000+ subscribers.
You can choose specific topics relevant for your business.
Step 3: Set Your Budget & Bid Price
Telegram Ads operate on a cost-per-impression (CPM) model.
The minimum budget to perform ads is €2 million ($2.1M), which makes it suitable for large businesses.
You bid per 1,000 ad impressions (higher bids improve placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will find out if your ad follows the rules).
Once approved, your ad will start appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you are able to still promote your business by using these methods:
1. Promote in Public Channels
Collaborate with Telegram channel keepers to post ads or sponsored messages.
Find popular Telegram channels related to your niche.
2. Use Telegram Bots for Marketing
Create automated bots to interact users, respond to your questions, or provide promotions.
Many businesses use Telegram bots for support and product recommendations.
3. Create Your Own Telegram Channel
Build a residential district around your business.
Share valuable content, updates, and promotions to get followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users a subscription, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to increase engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram can be a powerful strategy to reach countless users, particularly if have a big budget. However, if you’re a company or startup, alternative marketing techniques like sponsored posts, bots, and organic growth can nonetheless be highly effective.
Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public places channels with more than 1,000 subscribers. This guide will walk you through how you can run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that can be found in large public channels with at the very least 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable connect to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach numerous active users globally.
Privacy-Focused: No personal information tracking, so that it is a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, look at the Telegram Ad Platform at ads.telegram.org and log in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select the text and country in which you want your ad to seem.
Create Your Ad Message
Write a short and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a hyperlink to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public channels with 1,000+ subscribers.
You can choose specific topics relevant for your business.
Step 3: Set Your Budget & Bid Price
Telegram Ads operate on a cost-per-impression (CPM) model.
The minimum budget to perform ads is €2 million ($2.1M), which makes it suitable for large businesses.
You bid per 1,000 ad impressions (higher bids improve placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will find out if your ad follows the rules).
Once approved, your ad will start appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, you are able to still promote your business by using these methods:
1. Promote in Public Channels
Collaborate with Telegram channel keepers to post ads or sponsored messages.
Find popular Telegram channels related to your niche.
2. Use Telegram Bots for Marketing
Create automated bots to interact users, respond to your questions, or provide promotions.
Many businesses use Telegram bots for support and product recommendations.
3. Create Your Own Telegram Channel
Build a residential district around your business.
Share valuable content, updates, and promotions to get followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users a subscription, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to increase engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram can be a powerful strategy to reach countless users, particularly if have a big budget. However, if you’re a company or startup, alternative marketing techniques like sponsored posts, bots, and organic growth can nonetheless be highly effective.
