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Even though these links are usually nofollow, they help with indirect SEO benefits.
Because of Wikipedia’s global reputation, a backlink from it can do wonders to both search engines and users.
Technically, buying backlinks from Wikipedia goes against their guidelines, but underground markets where editors offer placements.
Wikipedia links help position your brand as reliable in the eyes of both users and search engines.
Unlike many backlink strategies, this one can actually bring real, engaged users.
Search engines often view a Wikipedia mention as a signal of legitimacy.
That means consistent traffic.
If done correctly and responsibly, a Wikipedia backlink can drive traffic in a way few other links can.