Importance of social media marketing

Importance of social media marketing

"People are on social media all day, every day. Brands must go where the people are." As said by Abdul Muhammad, chief digital officer and partner at RBB Communications.

We should market our product and services to the place where people spend most of the time. Social media is the platform where a person is allowed to leave their comments or feedback, thus social media promotes customer feedback and shares their experiences with the company. This feedback will become a marketing tool for the company. A good feedback from a customer will bring more customers to the business. A new launch or special offers on events and festivals are brought to the customers attention by a social media post. Through Social media business owners can understand the insights of their audience’s interests and tastes. Based on that, Brand owners can invest in Social media to achieve sustainable growth.

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