The keyword for

The keyword for the 2024 PGA Supplies Show is diversity

The PGA Merchandise Show, which celebrated its 71st anniversary this year, had a variety of marketing activities under the theme of "growth" with as many as 1,000 booths.

Golfwrx, a U.S. goods media outlet, published an article on Monday analyzing the Orlando, Florida, goods show that ended last week. Starting with Demo Day last Tuesday, the equipment show at the Orange County Convention Center in Orlando from Wednesday to Friday has developed into a space where business and golf culture are integrated in the face of the pandemic.

Nowadays, equipment companies hold events to launch new products individually. Equipment shows do not launch new products in a surprise manner. However, as golf-related workers, attendees, journalists, and officials from all over the world gather and hold various seminars, it has transformed into a place of business that understands trends and trends in the industry and opens up transactions.

The Demo Day event, which was held in the wide lawn of the front yard of the convention center, was mainly held by sita events where club brands released various new products. In good weather, each brand is introducing various models, so there is no better environment for comparing products and each model. One of the highlights of this year is that simulators and lunch monitors have become commonplace in each booth.  스포츠중계

TaylorMade and Ping Golf have released inertial moment products that cost more than 10,000 won (10,000 U.S. dollars) in common this year. As the brand has a theme of tolerance, the brand has attracted a lot of people. Callaway released drivers, woods, hybrids, irons, putters, etc. that were made with artificial intelligence (Ai) big data. A virtual reality (VR) product that strokes a virtual hole from a virtual green of a head mask also drew attention.

During the main event on Wednesdays and Thursdays, the event was crowded with spectators from 8:30 a.m. to 6 p.m. This year, the number of convention floors increased and booths increased. PGA, the organizer of the equipment show, said, "A total of 1,000 booths have been created." After finishing the event on Thursday for the first time this year, a country song singer performed under the name of Winter Jam in an indoor grand hall.

PGA calculated that the number of participants has increased compared to previous years. The number of countries that submitted this year amounts to 89 countries alone. The fact that 44 indoor batter's spaces were created to increase the experience of batting and putting greens of various sizes was well received. In addition, various companies have entered the golf clothing brands to the extent that they hold professional fashion shows.

This year, there were a lot of star players and YouTubers. Brian Harmon, the winner of last year's The Open, had an interview with Claret Jug in front of him, and Annika Sorenstam, the original golf queen, circled the booth. Matthew Fitzpatrick visited the booth to help market the sponsor. British instructor Rick Shields, who has more than 900,000 followers, visited the booth, and Korean golf YouTubers were also busy filming various videos.

Major merchandise brands set up booths through commercials and self-introduction videos. At the same time, the brand's characteristics were highlighted. The title list was a white booth run by an employee wearing a white uniform. Callaway displayed a Chrome soft golf ball on an LCD and sported a side-to-side Ai Smoke model. Ping created a separate putting green space to roll new PLD putters.

Korean brands have also been enthusiastic about attracting global buyers. Volvik, a golf ball brand, created a big booth again this year, while Autoplex, a shaft brand used by Adam Scott, displayed a rotating display. Supertrain's WAAC, Kolon's subsidiary that seeks to enter overseas markets including the U.S., gained popularity with its colorful colors following last year.

Inno Design, which introduced the single-seater F1 last year, added the two-seater F2 this year. "It is lighter than the previous model, and its effectiveness is even higher," said Kim Young-se, CEO of Inno Design. "A two-seater is generally an innovation, but a single-seater is an innovation, so we have also signed a contract to supply 300 units to the U.S. by this fall." The fact that a single-seater cart also reduces round time was an attraction for golf course owners."

A small number of golf merchandisers gathered at Dunedin Auto Warehouse in Florida in 1954 to start the show. Back then, there were only about 50 participating companies, but the scale grew every year. The venue moved to the Orange County Convention Center in 1985.

This year, the first time in 20 years that an indoor shot test center was introduced at an equipment show in 2004, has become a daily routine. In 40 years since moving to Orlando's current location, the number of booths has increased nearly 20 times. It has evolved from a gathering of vendors who were merely selling new products to a larger market where exhibitors and visitors come together to share golf culture.