from web site
Attribution theory states that achievers have learned that they are able to succeed, that hard work increases the chances of success, that learning about themselves facilitates success, and that succeeding is enjoyable and worthwhile. If you want to succeed but haven't learned those things, you can if you want to.
http://mentalhelp.net/psyhelp/chap14/chap14n.htm
Probably one-third to one-half of all students have the intellectual ability, under current conditions, to be 'A' students, but two-thirds of these potential 'A' students are not willing to compete and do the necessary work. Likewise, one-third of us have the musical talent to play in a band, but most of us don't practice enough. We could play a sport well or have great knowledge of history or know hundreds of jokes or.... We know how to achieve these objectives, we just don't want to badly enough, there are other things we would rather do.
So, there are several critical aspects of self-directed motivation: One is deciding what you value--what you want to achieve--and how much you are willing to invest to be successful. Second is making a commitment to change, which includes arranging and recognizing the wonderful pay offs of changing and the terrible disappointments of failing to change (see step 4). Third is giving up the old way of behaving and deciding how--step by step--to accomplish the goals you value highly. This requires self-discipline, self-control, scheduling, practice, and reinforcement (see chapters 4 and 11).
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