Frida’s is owned by a sweet, gregarious fellow from Mexico, Ivan Marquez. The first time we ate there, Ivan and my son, Ian, completely hit it off. He brought Ian not one, but two desserts that night. Now, whenever we go in, Ivan greets us like we’re family. He shakes my husband’s hand, gives me a big hug, and Ian is always the recipient of some super-cool surprise – a kiddie cocktail disguised as a frozen strawberry margarita, a new dessert the restaurant just put on the menu, a six-foot straw for his soda. It is awesome! Ivan provides excellent customer service, but, beyond that, he makes us feel special, like he’s missed us, like he is so glad we are there. We believe him, we feel loyal to him – and we refer lots of business to him!