Internet Privacy is the ability of individuals to control the flow of information and have reasonable access to data generated during a browsing session.
Privacy is a major concern for all Internet users, but it is becoming more difficult to expect a reasonable expectation of privacy online. One of the problems with Internet privacy is that many users assume that they have control over their information. This is often not the case, particularly when they engage in activities such as online social networking, which is essentially based upon sharing of personal information.
Reputation management firms often advise their clients about the adequate amount of information they should make public as part of projecting a positive image.