Definition of "Vertical Market"
Definition of "Vertical Market"
The activities of participants within any given vertical market are typically similar in that they aim at solving the same or similar problems. These markets are typically competitive, due to the overlapping focuses of the products and services that are provided to the customers.
The single defining characteristic of the participants in a vertical market is competition within a well-defined segment.
Definition of "Horizontal Market"
Compare with "Vertical Market" which has a more niche user base than the generic user base of "Horizontal Market".
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This list features marketing concepts and terms I learn on the internet.
Updated on Aug 18, 09
Created on Aug 18, 09
Category: Business & Finance
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