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Iain Robertson's List: online course develop f11

    • Principle 1: Good Practice Encourages Student-Faculty Contact
    • developing guidelines for student-instructor interactions

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    • Much of what passes for an “online course” these days could more accurately be described as the electronic version of class hand-out
    • Online Course Design Pitfall #1: Upload your course materials, then call it a day.

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    • Assessments should reveal how well students have learned what we want them to learn while instruction ensures that they learn it.
    • ssments should reveal how well students have learned what we want them to learn while instruction ensures that they learn it. For this to occur,

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    • Of particular concern is the possibility that teaching online courses may sentence instructors to become the slaves of their course e-mail, threaded discussions, or chats.
    • It showed that the instructor’s department had not properly prepared him to design an online course and it sent the message to would-be online instructors that teaching online was onerous and unrewarding.

        

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    • educators should  design activities that address their modes of learning in order to provide  significant experiences for each class participant.
    • students are no longer totally  dependent on faculty for knowledge. As faculty are beginning to teach  online,  learning is becoming more collaborative, contextual and  active

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    • 79 percent of our test users always scanned any new page they came across; only 16 percent read word-by-word. (Update: a newer study found that users read email newsletters even more abruptly than they read websites.)
      • highlighted keywords (hypertext links serve as one form of highlighting; typeface variations and color are others) 
      • meaningful sub-headings (not "clever" ones) 
      • bulleted lists 
      • one idea per paragraph (users will skip over any additional ideas if they are not caught by the first few words in the paragraph) 
      • the inverted pyramid style, starting with the conclusion 
      • half the word count (or less) than conventional writing 
      • Great recap: Concise, brief and flowing

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    • On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.
    • Among other things, the authors found that the Back button is now only the 3rd most-used feature on the Web.

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    • The first two paragraphs must state the most important information.
    • Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.
    • Newsletters Websites   Push  Pull   News  Research   Relationship  Fulfillment
    • subscribe and unsubscribe processes, as well as receiving and opening newsletters.

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    • they plow text rather than scan it, and they miss page elements due to a narrower field of view.
    • people with lower literacy can read, but they have difficulties doing so.

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    • "I would be reluctant to go back to the site. If I had a choice to write about something else, then I would write about something else." Another journalist described what he'd do when he could not find any of the facts he needed for his story: "Better not to write it than to get it wrong. I might avoid the subject altogether."
      • On the Web, users are engaged and want to go places and get things done. The Web is an active medium. 
      • While watching TV, viewers want to be entertained. They are in relaxation mode and vegging out; they don't want to make choices. TV is a passive medium. 
    • The first 3 words have no information-carrying content

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    • Instead, their eyes go directly to more actionable content, such as product features, bulleted lists, or hypertext links.
    • Users spend 51 seconds reading the average newslette
    • newsletters lost 19% of potential subscribers due to usability difficulties in their subscription processes and designs
    • Email is one of a website's most powerful tools for strengthening customer service and increasing user confidence and trust
    • messages must be designed for optimal usability.� They must have a user interface that both works in a crowded inbox and accounts for most people's typically hectic approach to reading mail

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    • Students know how to use a discussion board; they'll make it work
    • clear expectations and guidelines.

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