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Bertrand Duperrin

How People Are Really Using Gen AI in 2025

"Last year, HBR published a piece on how people are using gen AI. Much has happened over the past 12 months. We now have Custom GPTs—AI tailored for narrower sets of requirements. New kids are on the block, such as DeepSeek and Grok, providing more competition and choice. Millions of ears pricked up as Google debuted their podcast generator, NotebookLM. OpenAI launched many new models (now along with the promise to consolidate them all into one unified interface). Chain-of-thought reasoning, whereby AI sacrifices speed for depth and better answers, came into play. Voice commands now enable more and different interactions, for example, to allow us to use gen AI while driving. And costs have substantially reduced with access broadened over the past twelve hectic months. With all of these changes, we’ve decided to do an updated version of the article based on data from the past year. Here’s what the data shows about how people are using gen AI now."

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  • Therapy (more on this one later) is the new top use case. There are two other entrants in the top 5: “Organizing my life” and “Finding purpose.” These three uses reflect efforts toward self-actualization, marking a shift from technical to more emotive applications over the past year.

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Bertrand Duperrin

RTO Mandates Won’t Fix a Broken Culture

"Leaders need to stop obsessing about in-office time and start focusing on the six enablers that change how people work."

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  • obsession misses a lot of truths about how culture is actually created and what steers it to be “good” or “bad.”
  • workplace culture represents how we work together

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Bertrand Duperrin

Adecco et Salesforce lancent la première agence d’intérim pour agents d'IA - IT SOCIAL

"C’est une annonce qui marque un tournant dans l’histoire du travail. The Adecco Group, acteur mondial de l’intérim, s’associe à Salesforce pour créer une nouvelle entreprise entièrement dédiée à l’intégration d’agents d’intelligence artificielle dans les organisations, sur le modèle du travail temporaire. "

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  • La nouvelle entité portée par Adecco et Salesforce vise précisément à offrir un cadre structurant à cette transformation, en proposant aux organisations une approche industrialisée de l’intégration des agents IA dans les effectifs.
  • L’offre se présente comme un service intégré aux outils métiers que les entreprises utilisent déjà, notamment Slack ou les produits CRM de Salesforce.

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Bertrand Duperrin

What HR can do to keep pace with today's constant change

"Let’s be honest: If we hear the word “pivot” one more time, we might collectively scream into the nearest ergonomic pillow. What started as a heroic badge of adaptability in 2020 has become a permanent fixture in every strategy slide, all-hands meeting and press release.

Welcome to 2025: the year of the endless pivot. The economy? Still shaky. AI? Evolving faster than we can regulate it. Skills? Obsolete by the time the ink dries on a job description. For HR leaders, the new normal isn’t just change—it’s constant change. And yes, it’s exhausting.

But here’s the thing: Pivoting isn’t the problem. It’s how we pivot that separates chaos from clarity."

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  • They’ve accepted that agility isn’t a one-time move. It’s a muscle, and they’re shifting their focus from “reacting fast” to “designing smart.”
  • This approach of creating intentional space between reaction and redesign is becoming standard operating procedure for HR teams

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Bertrand Duperrin

Elon Musk Sells X to xAI; Raises Questions, Concerns

"On Friday, Elon Musk announced he had sold social media platform X (formerly Twitter) to xAI, his artificial intelligence company.

According to the announcement, made on Musk’s own X account, xAI will pay $45 billion for X. As it inherits $12 billion of debt however, the final valuation of the social media company comes down to $33 billion, down from the $44 billion paid by Musk in 2022 for the company.

“xAI and X’s futures are intertwined,” he wrote. “Today, we officially take the step to combine the data, models, compute, distribution and talent. This combination will unlock immense potential by blending xAI’s advanced AI capability and expertise with X’s massive reach.”"

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  • “On the one hand, Musk selling X to xAI looks like him transferring money from one of his pockets to another,” said Rik Turner, senior principal cybersecurity analyst at Omdia. “However, by having the still highly influential social media site to his AI firm, we must ask whether he intends to use all of X’s content as training data for xAI.” 
  • Data from the social media platform has already been used by xAI to train its AI models and chatbot Grok,

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Bertrand Duperrin

Deeptech : la France face au défi de l’échelle dans la course technologique mondiale - IT SOCIAL

"Dans le concert technologique des nations, la France n’est pas en retard d’idées, de talents ou de technologies. Elle dispose d’un écosystème scientifique reconnu, d’un vivier entrepreneurial riche, et d’un appareil public réactif. Ce qui lui manque encore, c’est la capacité à transformer ces atouts en puissance économique."

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  • Dans cette course mondiale, la France a pris position. Elle a investi, structuré, accompagné. Elle a semé. Mais reste à savoir si elle saura récolter à grande échelle.
  • la France dispose de tous les ingrédients scientifiques et entrepreneuriaux pour devenir un acteur de premier plan de la deeptech mondiale, mais elle ne franchira ce cap qu’à condition d’opérer un changement d’échelle rapide et structuré. 

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Bertrand Duperrin

AI’s productivity paradox: how it might unfold more slowly than we think

"So, today I want to explore a scenario where AI disappoints by failing to deliver significant productivity improvements within a short timeframe—say, five years. Through this lens, I’ll examine the challenges that could slow down AI’s impact and think about the implications of a less revolutionary trajectory."

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  • First of all, AI’s potential as a GPT lies in its versatility. GPTs are broadly applicable across sectors, improve rapidly, spur complementary innovations and fundamentally reduce the cost of critical economic activities. Unlike specialized technologies, AI can tackle a vast array of tasks—from summarising emails to designing board games, from writing code to finding new molecules.

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Bertrand Duperrin

Un management "plus humain", ça ne veut rien dire

"Le management aime les tartes à la crème et à ce titre, le souhait d’un management « plus humain » figure en bonne place. Après tout, qui pourrait être contre? Personne ne souhaite un management inhumain, ou non humain. Et c’est bien là le problème: si personne ne peut être contre, c’est que ça ne veut rien dire ou, pire, que chacun y met ce qu’il veut. Un management extrêmement exigeant peut être humain, au sens où il tire vers le haut et permet d’accomplir des exploits, tandis qu’une humanité de façade peut être toxique."

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  • La dureté de patrons comme Musk, ou avant lui Steve Jobs, est légendaire. Ils sont impitoyables. Ils exigent l’impossible. Ils veulent toujours plus. Ils critiquent très durement le travail de leurs équipes. Ils sont cassants, arrogants, colériques, jamais satisfaits.
  • Rien ne permet en effet de dire que le management de Musk et Jobs, et plus généralement celui des groupes ultra-exigeants, est inhumain.

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Bertrand Duperrin

Employees Won’t Trust AI If They Don’t Trust Their Leaders

"AI adoption in the workplace is growing rapidly, but employees remain skeptical due to concerns over trust and benevolence—both in AI and in leadership. Sentiment around AI reflects broader confidence in leadership, as employees question how these tools will be used and whether they will serve their interests. To address this, organizations must build cognitive trust by ensuring AI is reliable, accurate, and transparent through regular audits and bias-mitigation efforts. Leaders must actively engage employees, demonstrating genuine concern for their well-being and positioning AI as a tool for empowerment rather than replacement. The most effective approach is an “AI-leader combination,” where leadership fosters AI literacy, facilitates open discussions, and frames AI as a supportive tool for career growth. By aligning technological transparency with empathetic leadership, companies can cultivate both cognitive and emotional trust, ensuring successful AI adoption."

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  • This tech is also poised to change how workers are managed. AI systems and agents are increasingly able to oversee workflow, and how employees and AI work together on those tasks.
  • Yet while the percentage of organizations adopting AI has jumped from 55% in 2023 to 78% in 2024, according to McKinsey, employees nevertheless display significantly less enthusiasm about using AI in their daily activities.

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Bertrand Duperrin

An Interview with OpenAI CEO Sam Altman About Building a Consumer Tech Company – Stratechery by Ben Thompson

"Still, it was my interview, so I focused on very traditional Stratechery points of interest: I wanted to understand Altman better, including his background and motivations, and what bearing those have had on OpenAI, and might have in the future. And, on the flipside, I care about business: is OpenAI a consumer tech company, and what should that mean for their tactical choices going forward?"

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  • I didn’t really care about being a founder, I just wanted an operational job of some sort,
  • I’d always been really interested in AI, I worked in the AI lab when I was an undergrad and nothing was working at the time, but I always thought it was the coolest thing, and obviously the structure and plans of OpenAI have been some good and some bad, but the overall mission of we want to build beneficial AGI and widely distributed, that has remained completely consistent and I still think is this incredibly important mission.

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