Prof KG Suresh, the Vice-Chancellor of the Makhanlal Chaturvedi University, stated the need of the hour is to create a culture of online education for bridging the gap of the digital divide. Speaking on the occasion of the first edition of SMX India Communication Summit 2021 as one of the eminent speakers for the session of ‘Impact of the Pandemic on Media and Communication Education’. Prof Suresh stressed the intra-affiliation with colleges for student benefit as well as the colleges.

Neelu Vyas Thomas, the editor of Current Affairs of satyahindi.com , was one of the speakers of the 3rd Session of ‘Journalism Next’ on Day 1 of SMX India Communication Summit 2021. She stated the success mantra for online journalism is the fact that how much content has the facts and brevity in the right dose. She advised the Gen-Y to travel uncharted paths in life as to take up independent journalism and to throw questions at the practising norms of the present socio-political milieu.

Dr Annurag Batra, the Founder and Chairman of BW Business world Group and Editor-in-Chief of Exchange4media Group were the Chief Guest at the Inaugural Session of the first day of SMX India Communication Summit 2021. Batra in his speech emphasized the Gaming industry as the emerging platform along with a web-led, content-led and converging media to be the future ahead.

Damon J. Taylor, a United States-based Freelance Screenwriter and Script Consultant, shared his views on post-pandemic varying trends of nouveau technology and an evolving online mediascape. While speaking at the Day 1 of the SMX India Communication Summit 2021 – India’s biggest summit on Media, Entertainment and Communication. Taylor said, “Until now, we have had a structured way of screenwriting but with nouveau technology and people coming in, there have been varied storytelling vantages.”

“To grow a business, invest of empathy to the customer is the priority, invest of money comes next,” said Bhavishya Garg, Head of User Experience Department, MX Player, on the second day of SMX India Communication Summit 2021 in the session “Tech Impact on Media And Communication Ahead”. SMX Networks have organized two-day-long Media, Entertainment, and Communication Summit titled INDICOMMS 2021 in association with Adamas University (University partner), Innoserv Digital (Digital partner), ORAI Robotics (AI partner), Asma, and Asentrek Global (community partner). This mega summit continued for two-day,4th and 5th March 2021, with many eminent speakers across the globe. This mega event aims to examine the current scenario and identify new trends and best practices emerging in the media, communication & entertainment industries.

Rajesh Kathuria, AVP- Information Technology, Shemaroo Entertainment Ltd, was one of the panellists. He shared his views on “Tech Impact on Media and Communication Ahead”. Kathuria has an overall experience of over 29 years and he’s a part of one of India’s leading media and entertainment powerhouses, Shemaroo Entertainment Ltd. He was previously associated with rediff.com as an Associate Director for System and Network Services. Moreover, he has technical expertise in IT Assets and has been a key digital transformation catalyst in media and advertising agency environments.

SMX India Communication Summit 2021 aimed to examine and explore the trends, patterns and practices emerging in Media, Communication and Entertainment industries. The summit was organised by InnoServ Group, ORAI, ASMA and ASENTREK Globals. Adamas University, Kolkata was the knowledge partner. It was a series of webinars spanned over 2 days, from 4th to 5th March 2021. Each day of the summit focuses on analysing the mounting trends and practices, in the specialised fields of media.

Consumers often look up to brand communications as a source of inspiration and a conversation starter. Therefore, brands constantly try to maintain a line of engagement through various formats and multiple media platforms. Whether it is a tweet or a billboard, brands take the center stage in building an image and connect with the audiences. However, this chain of conversations came under extreme scrutiny when the world recently faced a global crisis in the form of a pandemic that brought everything to a standstill.

As the world returns to normalcy and humanity trudges back to its usual ways, reality appears like a transformed paradigm. The dreaded Covid-19 seems to have changed everything around us. As we battle to grapple with the changes around us, it is high time we took a stock of the new normal – a word that is currently dominating all human discourses. In the given vein, one thing that we need to give a close and hard look at is the field of journalism.