Today, social media is perhaps the best all-in-one platform for businesses. It can be used to provide information to customers, advertise, and answer questions and concerns. The greater the audience that a business’s social media reaches, the more benefits they’ll receive. High quality blog posts, articles, and statuses are important, but they also need to have some power of their own, something that makes them shareable.

With these best practices given in the post, your website is poised for more traffic and a better conversion rate.

Customers ignore companies that send the wrong messages. This post explains this scenario with examples of companies.

Cross-platform mobile development means creating a singular environment for mobile apps so that they can be used on multiple mobile platforms and devices.

Digital marketing is one low-cost way to attract an audience, acquire new leads, and open doors of communication with prospects. Over a period of time, digital

According to a study, 66% of B2C brands surveyed reported failure with their content marketing efforts! Do you feel that way too? Find out how to turn things around in this post.

The Beatles’ story provides some specific lessons for any entrepreneur. Do these apply to your small business?

The Hunger Games is a global phenomenon, but it's also a textbook example of how to run a social media campaign. This post will illustrate how the movies' marketers constructed a smart, thorough social media plan, creatively using different channels to promote the movie by letting fans participate in the brand

Your job is on the line. In digital marketing, best practices shift like the wind. If you're a strategist, writer or designer, you're expected to keep up -- and ahead -- of the trends. This post will highlight 7 trends you need to follow to build your expertise and keep your job.

Brands, beware social media marketing myths! SPINX, a Los Angeles digital marketing The hard truth is that many brands misunderstand social media marketing. This post will expose the myths about social media, and reveal how brands can leverage this powerful marketing tool to find an audience, drive engagement, and increase sales.

If you haven't started your Christmas marketing, what are you waiting for?? With one of the biggest holidays of the year fast approaching, it's time to put the pedal to the medal. The holiday season presents a golden opportunity for online businesses to boost their sales and earn new fans. Fortunately it's not too late to create an effective marketing campagin (yes, a full campaign). With a little dash of SEO, social media, PPC and website design, you can make your online business' holiday cheery and bright, and avoid turning into a Grinch come December 26th.

Flat design has become a mandate for websites, but at what cost? With its lack of color contrast and block-y compositions, it can help a site's usability, but as more designers push it to its extreme, the aesthetic is starting to reveal its limitations.This post will discuss the minimalist roots of flat design, its original intention, and how too much of a good thing can actually backfire. In fact, in many cases, flat design can turn users off and send them to a competitor's website.

Competitive analysis is necessary for all brands, but don't over-do it. While businesses need to understand the competitive landscape, key demographics and gaps in the market, they also run the risk of undermining their efforts. Obsessing over data or simply copying what everyone else is doing can hinder and even hurt your business in the long run. This post will detail the advantages and disadvantages of competitive analysis, provide examples of what to do, as well as warnings on the pitfalls of data abuse.

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SPINX: A website redesign company since 2005. Our expert website redesign services will enhance the look and feel of your site, drive more conversions, and add clarity to the content.

Website redesign is an improved site version to keep up user expectations and optimize business opportunities. Find out what to expect from a site redesign and how you can opt for it to improve site functionality.

Read in this article how typography can help improve the visual impact of your website by presenting the font faces in an impressive manner.

AppTrack modernized the shipping industry thanks to a mobile app developed by SPINX. The app tracks shipments in real time and is incredibly easy to use. Read on to learn how these revolutionary features in this little app have made life easier shipping companies, their customers and drivers.

The WebAward is a premier annual award that honors excellence in the field of web marketing, and considered by many in the industry as the bar to reach . Check out our latest post to learn the many benefits of participating in it and a few simple tips and tricks that could help your campaign win it all.

Web design mistakes not only diminish your site's overall effectiveness, but the user's experience as well. Our latest post takes a look at three of the most common design mistakes, and how they undermine even the most thought out marketing and branding efforts.

The new Twitter design is more visual and social than with multiple timelines and improved data searches in the past. Learn to know more about redesigning your Twitter page to make the most out of it.

While most businesses have no problem using social media to further their digital strategies, the pharmaceutical industry faces unique challenges in the digital world. Lately, pharma companies have started using social media and it's proven to be a unique way to boost ROI.

It’s very important to look for a reputed digital agency because they have subject experts and skilled professionals who can help you with PPC, designing and SEO of your website. They can help you reach the top page of Google and get business from the target audience.

A lean startup is good, but if there’s one place a startup needs the expertise of a digital agency, it’s for web design.