It's time once again to review those nasty errors that damage our credibility when we write. Not normally a fun task, but absolutely necessary. I promise to keep you amused to diminish the pain (or at least I'll give it a shot).

One thing blogging and good copywriting share is a conversational style, and that means it’s fine to fracture the occasional rule of proper grammar in order to communicate effectively. Both bloggers and copywriters routinely end sentences with prepositions, dangle a modifier in a purely technical sense, or make liberal use of the ellipsis when an EM dash is the correct choice—all in order to write in the way people actually speak.

Writing has always been an important skill in our culture, and the rise of the internet, email, and social media have made it even more important. Buyers are selecting sellers based on website copy, and many business deals are now made entirely through email. Being a good writer on Facebook or Twitter is like being the cool kid back in high school.

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