"Si l’année 2012 a été l’année de la concentration (marquée par les rachats d’Instagram et de Posterous), l’année 2013 sera celle de la diversification avec l’émergence de nombreux nouveaux acteurs, notamment sur les terminaux mobiles"
We look at what content is coming up and which social platforms different types of audiences are using and help producers analyse activity that relates to programmes and brands as much as we can.
we found out is that users coming from Pinterest to Europeana.eu look at more pages and stay longer on our website than users from Facebook or Twitter. So, if you are building your presence online this is an audience worthwhile tapping into.